MERCHANDISE MANAGEMENT

Paper Code: 
24MRM324
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

The course will enable students to learn merchandise management and its strategies

Course Outcomes: 

Course

Course Outcomes

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

24MRM324

MERCHANDISE MANAGEMENT

(Theory)

 

 

CO253: Discuss the concepts of merchandising. Ensure the product choice meets targeted consumer needs.

CO254: Create an acceptable balance between the merchandise inventories and sales

CO255: Use appropriate price setting strategy in order to successfully achieve business goals.

CO256: Increase customer satisfaction.

CO257: Improve sales and brand identity.

CO258: Contribute effectively in course-specific interaction

Approach in teaching: Interactive Lectures, Group Discussion, Tutorials, Case Study

 

Learning activities for the students:

Self-learning assignments, presentations

Class test, Semester end examinations, Quiz, Assignments, Presentation

 

12.00
Unit I: 
Retail Merchandising

Concept, Evolution, Merchandise Sourcing, Factors affecting the merchandising functions. Merchandiser: Role and responsibilities. Suppliers: Types of Suppliers, Criteria for the selection of Suppliers

12.00
Unit II: 
Merchandise Mix

Concept,        Merchandise         Management Process, Developing assortment plan, Category Management, Brand Alternatives.

Merchandise Budgeting: Merchandise Forecasting and Budgeting, Inventory Valuation.

12.00
Unit III: 
Merchandise Planning

Concept of Merchandise Planning, Applications of Merchandise Planning, Staple Merchandise Management System, Fashion Merchandise      Management System, Open-to-Buy System, Allocating merchandise to stores

12.00
Unit IV: 
Pricing the Merchandise in Retail

Pricing Objectives and Policies, Basic Mark-up Formulas, Markdown Management.

Merchandise Replenishment: Retail Replenishment, Importance of Replenishment, Direct Store Delivery, Managing Retail Home Delivery, Measures of Retail Distribution and Replenishment, Role of It in Retail Distribution and Replenishment.

12.00
Unit V: 
Merchandise Displays and Space Management

Concept  of Merchandise Displays, Importance of Merchandise Displays, Concept of Space Management, Role of IT in Space Management, Concept of Planogram

Visual Merchandising: Meaning, Objectives of Visual Merchandising, Growth of Visual Merchandising, Product positioning and Visual Merchandising

Essential Readings: 
  • Levy Weitz, Retail Management, McGraw Hill
  • Barry Berman, Joel R. Evans, Retail Management, Pearson Education
  • Chetan Bajaj, Rajnish Tuli, Nidhi V. Srivatava, Retail Management, Oxford University Press

 

References: 

Suggested Readings:

  • Swapna Pradhan, Retail Management, Tata McGraw Hill
  • Gibson G. Vedmani, Retail Management, Jaico Publishing House

 

E Resources:

 

E Journals:

 

Academic Year: 
2024-2025
  • Printer-friendly version
  • PDF version