MALL MANAGEMENT

Paper Code: 
MRM 322
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Learning Outcomes (at course level)

Learning and teaching strategies

Assessment Strategies

  1. Develop the understanding for mall positioning strategies
  2. Understand the architectural importance of mall design 
  3. Analyze the tenant mix, leasing practices and administration
  4. Understand need of market communication and research
  5. Review the aspects of mall management like Housekeeping, Fire safety and security services
  6. Compose the features of organized retail sector

Approach in teaching:

Interactive Lectures, Group Discussion, Tutorials, Case Study, Demonstration

 

Learning activities for the students:

Self-learning assignments, presentations, practical exercise

Class test, Semester end examinations, Quiz, Assignments, Presentation, Peer Review
 

 

12.00

Introduction to Mall Culture : Concept of shopping mall, Types of Malls, types of retail formats- multiplexes, food courts, branded stores, specialty stores, hypermarkets, supermarkets, mall resource allocation , Retail Scenario in India, Growth of malls in India

Introduction to Mall Management: Concept, Mall Space Supply& Demand

 

12.00

Mall positioning: Mall positioning strategies, strategic planning for malls

Mall Design: Current Planning Framework, Design Issues, Feasibility Studies

 

12.00

Shopping Mall Management: Objectives, Scope, Strategic implementation, methodology, area of responsibility. maintenance and repairs, security and safety procedures and regulations, common area management

 

12.00

Leasing and Administration in Mall Management: Tenant mix, Leasing, Leasing tools, Best leasing practice, Lease administration, measuring mall performance.

Marketing: Marketing management steps, marketing plan, budget, calendar, promotion, campaigning, marketing communication, Market research

 

12.00

Aspects in Mall Management:

Housekeeping Services: Scope, Quality management, importance, personnel involved

Fire Management:  Fire management, Fire fighting system and fire safety plan

Security Management: ­Security Management, Parking Management

 

Essential Readings: 

Essential Readings:

  • Singh, Srinivasan, Mall management: Operating in Indian retail space, McGraw Hill
  • Abhijit Das, Mall Management, Taxman Allied Services

 

Suggested Readings:

  • Chetan Bajaj, Rajnish Tuli, Nidhi V. Srivatava, Retail Management, Oxford University Press
  • Swapna Pradhan, Retail Management, Tata McGraw Hill
  • Gibson G. Vedmani, Retail Management, Jaico Publishing House

 

References: 

E Resources:

E Journals:

 

Academic Year: 
2023-2024
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