Learning Outcomes (at course level) |
Learning and teaching strategies |
Assessment Strategies |
|
Approach in teaching: Interactive Lectures, Group Discussion, Tutorials, Case Study, Demonstration
Learning activities for the students: Self-learning assignments, presentations, practical exercise |
Class test, Semester end examinations, Quiz, Assignments, Presentation, Peer Review |
Introduction to Mall Culture : Concept of shopping mall, Types of Malls, types of retail formats- multiplexes, food courts, branded stores, specialty stores, hypermarkets, supermarkets, mall resource allocation , Retail Scenario in India, Growth of malls in India
Introduction to Mall Management: Concept, Mall Space Supply& Demand
Mall positioning: Mall positioning strategies, strategic planning for malls
Mall Design: Current Planning Framework, Design Issues, Feasibility Studies
Shopping Mall Management: Objectives, Scope, Strategic implementation, methodology, area of responsibility. maintenance and repairs, security and safety procedures and regulations, common area management
Leasing and Administration in Mall Management: Tenant mix, Leasing, Leasing tools, Best leasing practice, Lease administration, measuring mall performance.
Marketing: Marketing management steps, marketing plan, budget, calendar, promotion, campaigning, marketing communication, Market research
Aspects in Mall Management:
Housekeeping Services: Scope, Quality management, importance, personnel involved
Fire Management: Fire management, Fire fighting system and fire safety plan
Security Management: Security Management, Parking Management
Essential Readings:
Suggested Readings:
E Resources:
E Journals:
Links:
[1] https://managementb.iisuniv.ac.in/courses/subjects/mall-management
[2] https://www.indiaretailing.com/2013/07/11/shopping-centre/mall-management-a-rising-phenomenon-in-the-retail-sector/
[3] https://www.yourarticlelibrary.com/macro-economics
[4] https://www.slideshare.net/
[5] https://www.gjust.ac.in/department/hsb/hsb_journals.html
[6] https://www.igi-global.com/journal/international-journal-online-marketing/41737
[7] https://iupindia.in/Marketing_Management.asp
[8] https://managementb.iisuniv.ac.in/academic-year/2023-2024