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Business Communication
This paper provides an insight into the technical and structural aspect of communication in business Communication is the key to successful business. It leads one to negotiate effectively and strike the right deal for the organization
Course Outcomes (COs):
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Course |
Learning outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Paper Title |
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MHR 127 |
Business Communication |
CO 32Understand the role of communication in an organization. CO 33 Understand the basics of effective written and verbal communication CO 34 Understand the theoretical models of communication and development in communication research CO 35 Analyze one’s own communication style in different contexts and mediums CO 36 Awareness about responsibilities of a communicator, Ethical Issues and Legal Issues
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Approach in teaching: Interactive Lectures, Group Discussion, Tutorials, Case Study
Learning activities for the students: Self-learning assignments, presentations |
Class test, Semester end examinations, Quiz, Assignments, Presentation |
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Introduction to Communication: Meaning, Definition, Objective and Importance of Business Communication; The Process and Models of Communication (Keith Davis, Lesikar) Effective Communication: – Effective Listening, Importance of Listening; How to be an effective Listener. Effective Speaking, 7 C’s of Effective Communication.
Forms of Communication:- Oral/verbal, Written, audio visual, Nonverbal Communication; Types of Nonverbal Communication- Kinesics, Paralanguage, Proxemics, types of communication(Vertical, Horizontal, Diagonal), Medias of Communication (modern and face to face) Barriers to Communication: Concept, Types, Overcoming barriers to communication.
Business Letter Writing: Forms, Types and Layout Report Writing- Forms, Content, Layout
Development of Soft Skills : Emotional Intelligence, Interpersonal Skills, Team Spirit, Business Etiquette, Leadership Skills
Practice in Business Communication: Seminar Presentation, Public Speaking, Interviews, Resume Writing, Group discussion.
*Case studies related to entire topics are to be taught.
Suggested Readings:
• Ronald E. Dulek and John S. Fielder, Principles of Business Communication, Macmillan Publishing Company, London.
• Rajendra Pal, J. S. Korlahalli, Essentials of Business Communication, S.Chand, New Delhi
• Asha Kaul, Business Communication, Prentice Hall, New Delhi
• Pandey, Pareek, Madan and Sharma, Business Communication, RBD Professional Publications, Jaipur.
(Latest editions of the above books are to be referred)
