Business Communication

Paper Code: 
MHR 127
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This paper provides an insight into the technical and structural aspect of communication in business Communication is the key to successful business. It leads one to negotiate effectively and strike the right deal for the organization

Course Outcomes (COs):

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies

 

Paper Title

 

 

MHR 127

Business Communication

CO 32Understand the role of communication in an organization.

CO 33 Understand the basics of effective written and verbal communication

CO 34 Understand the theoretical models of communication and development in communication research

CO 35 Analyze one’s own communication style in different contexts and mediums

CO 36 Awareness about responsibilities of a communicator, Ethical Issues and Legal Issues

 

Approach in teaching:

Interactive Lectures, Group Discussion, Tutorials, Case Study

 

Learning activities for the students:

Self-learning assignments, presentations

Class test, Semester end examinations, Quiz, Assignments, Presentation

 

 
12.00

Introduction to Communication: Meaning, Definition, Objective and Importance of Business Communication; The Process and Models of Communication (Keith Davis, Lesikar) Effective Communication: – Effective Listening, Importance of Listening; How to be an effective Listener. Effective Speaking, 7 C’s of Effective Communication.

12.00

Forms of Communication:- Oral/verbal, Written, audio visual, Nonverbal Communication; Types of Nonverbal Communication- Kinesics, Paralanguage, Proxemics, types of communication(Vertical, Horizontal, Diagonal), Medias of Communication (modern and face to face) Barriers to Communication: Concept, Types, Overcoming barriers to communication.

12.00

Business Letter Writing: Forms, Types and Layout Report Writing- Forms, Content, Layout

12.00

Development of Soft Skills : Emotional Intelligence, Interpersonal Skills, Team Spirit, Business Etiquette, Leadership Skills

12.00

Practice in Business Communication: Seminar Presentation, Public Speaking, Interviews, Resume Writing, Group discussion.

*Case studies related to entire topics are to be taught.

References: 

Suggested Readings:

• Ronald E. Dulek and John S. Fielder, Principles of Business Communication, Macmillan Publishing Company, London.
• Rajendra Pal, J. S. Korlahalli, Essentials of Business Communication, S.Chand, New Delhi
• Asha Kaul, Business Communication, Prentice Hall, New Delhi
• Pandey, Pareek, Madan and Sharma, Business Communication, RBD Professional Publications, Jaipur.
(Latest editions of the above books are to be referred)

Academic Year: