Course Detail

Semester III

24MAM321 BASICS OF ADVERTISING

24MAM322 BUSINESS COMMUNICATION

24MAM323 INTEGRATED MARKETING COMMUNICATION

24MAM324 FUNDAMENTALS OF BRAND MANAGEMENT

24MAM325 ADVANCED ADVERTISING MANAGEMENT

24MAM326 Digital Marketing Management

24MAM327 GRAPHIC DESIGNING-I

Semester IV

MAM 427 GRAPHIC DESIGNING-II

MAM421 Product and Brand Management

MAM422 CONSUMER BEHAVIOUR

MAM423 Strategic Brand Management

MAM424 CUSTOMER RELATIONSHIP MANAGEMENT

MAM425 BRAND EQUITY AND VALUATION

MAM426 ADVERTISING MEDIA AND RESEARCH