BUSINESS COMMUNICATION

Paper Code: 
24MAM322
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to develop proficiency in written and oral communication skills, along with the soft skills necessary for effective business interactions.

 

Course Outcomes: 

Course

Learning outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course title

24MAM322

Business Communication (Theory)

CO277:  Evaluate the communication process and models.

CO278: Assess the importance of effective communication, with the help of various communication forms,

CO279: Create impactful press    releases    to

communicate                       with stakeholders.

CO280: Develop  a refined set of soft skills in business activities.

CO281: Prepare a report  

CO282: Contribute effectively in course-specific interaction

Approach in teaching: Interactive Lectures, Group Discussion, Tutorials, Case Study, Demonstration

Learning activities for the students: Self- learning assignments, presentations, practical exercise

Class test, Semester end examinations, Quiz, Assignments, Presentation, Peer Review

 

12.00
Unit I: 
Introduction to Communication

Introduction to Communication: Meaning, Definition, Objective and Importanceof Business Communication; The Process and Models of Communication (Keith Davis, Lesikar)

 

12.00
Unit II: 
Effective Communication

Effective Communication: – Effective Listening, Importance of Listening; How to bean effective Listener. Effective Speaking, 7 C’s of Effective Communication.

Forms of Communication: - Oral/verbal, Written, audio visual, Nonverbal Communication; Types of Non- verbal Communication

Kinesics, Paralanguage, Proxemics, types of communication (Vertical, Horizontal, Diagonal), Medias of Communication (modern and face to face)

Barriers to Communication: Concept, Types, Overcoming barriers to communication.

 

12.00
Unit III: 
Meetings and Press Release

Meetings: Notice, Agenda and Minutes.

Press Release: Concept and Purpose Of Press Release, How To Write A Press Release, Components And Steps Of Press Release

 

12.00
Unit IV: 
Development of Soft Skills

Development of Soft Skills : Emotional Intelligence, Interpersonal and Intercultural Communication Skills, Team Building and Team Spirit, Business Etiquette, Negotiation Skills

 

12.00
Unit V: 
Report writing

Report writing: Concept Of Report, Type Of Reports, Elements And Essentials Of Report Writing Written analysis of cases

*Case studies related to entire topics are to be taught.

 

Essential Readings: 
  • Ronald E. Dulek and John S. Fielder, Principles of BusinessCommunication, Macmillan Publishing Company, London.
  • Rajendra Pal, J. S. Korlahalli, Essentials of Business Communication, S.Chand,New Delhi
  • Asha Kaul, Business Communication, Prentice Hall, New Delhi
  • Pandey, Pareek, Madan and Sharma, Business Communication, RBDProfessionalPublications, Jaipur.

 

References: 

Suggested readings

  • Business Communications : Concepts, Cases and Applications, Chaturvedi,P.D, Pearson Education India, 2011
  • Business Communication : Theory and Practice, Mathew, M.J., Rbsa Publishers (1January 2002)
  • Business Communication, Sinha, K. K., Taxmann Publications Private Limited; 4thedition (17 March 2012)

 

E resources

  • ACM Digital Library, acm.org
  • JSTOR (EBA Model) (58000), jstor.org

 

Journals

  • International Journal of Education & Management Studies

 

Academic Year: 
2024-2025
  • Printer-friendly version
  • PDF version