START-UP & START UP-ECOSYSTEM

Paper Code: 
MIV 321
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

 

Course Outcomes

Learning and teaching strategies

Assessment Strategies

On completion of this course, the students will be able to:

 

CO 1: have the knowledge of the start

- up ecosystem

CO 2: Know the parameters to assess opportunities for new business ideas CO 3: Know the parameters to assess constraints for new business ideas CO 4: Design a business model for start-up.

CO 5: Understand overall feasibility of Idea.

CO 6: Analyze the dynamics of business model and its relevance in managing start-ups

Approach in teaching: Interactive Lectures using whiteboards, Discussion, Tutorials, Reading assignments, Demonstration, Team teaching, Quiz.

 

Learning activities for the students:

Self-learning assignments, Effective questions, Solving problems of unsolved questions; Problem based learning-cases, Group learning

teamwork.

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

12.00
Unit I: 

Introduction to Start up: Defining start-up, Start- up life cycle. Start-up ideas (i.e. interesting ideas so far, idea-generation tools, where to get inspiration from) Developing the start-up team (i.e. start-up roles, advantages of team diversity, networking) Challenges faced by Start- ups, reasons for the failure of start-ups.

 

 

12.00
Unit II: 

Start-up Ecosystem: Elements of start- up ecosystem; Government, Universities, Incubators, investors Ease of Doing Business: indicators, India and Ease of Doing Business Recent Start-up Policy of India: Important provisions of the policy

 

12.00
Unit III: 

Business Incubation: Definition, services provided by incubators, Incubator Models and Success Factors, Role of Incubators for promoting start-ups, Accelerators vs Incubators, Atal Incubation Centres

 

12.00
Unit IV: 

Schemes and Policies for Promoting Startups- Start up India, Stand Up India, Make in India, Atal Innovation Mission (AIM), NewGen IEDC, Single Point registration scheme, Multiple Grant Scheme, Atal tinkering Laboratories Schemes for promoting start-ups in Rajasthan

 

12.00
Unit V: 

Crafting a business model and lean start-ups: Introduction to business model. Value propositions- conventional industry logic, value innovation logic, and customer focused Innovation; building and analyzing business.

 

Essential Readings: 
ESSENTIAL READINGS:
  • Essentials of Entrepreneurship and Small Business management (5/ed.): Thomas W. Zimmerer, and Norman M. Scarborough. PHI,
  • Entrepreneurship: Strategies and Resources, 3/E -: Marc Dollinger; Prentice Hall.
  • Bringing New Technology to Market- Kathleen R. Allen, Prentice Hall
  • Entrepreneurship in Action, 2/E - Mary Coulter; Prentice Hall
  • G.S.Sudha, Fundamentals of entrepreneurship, RBD, Jaipur.
SUGGESTED READINGS:
  • S.S. Khanka, Entrepreneurship Development, S.Chand Publications, New Delhi.
  • Nafees A. Khan, Fundamentals of entrepreneurship, Anmol Publications, New Delhi.
  • E. Gordon & K. Natarajan, Entrepreneurship Development, Himalaya Publications
  • Vasant Desai, Fundamentals of Entrepreneurship and Small Business Management, Himalaya Publications

 

References: 
E-RESOURCES

 

JOURNALS:
  • Journal of Entrepreneurship
  • Asian Journal of Management Cases

 

Academic Year: 
2023-2024
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