Retail Merchandising Management (Theory)

Paper Code: 
RTM 331
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable students to master the intricacies of Retail Merchandising Management.

Course Outcomes: 

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course title

 

 

 

 

 

 

 

 

 

 

24RTM331

 

 

 

 

 

 

 

 

Retail Merchandising Management

(Theory)

On completion of this course, the students will be able to;

CO1: Explore the fundamentals of Retail Merchandising.

 CO2: Examine the process of Merchandising Planning.

CO3:  Evaluate the methods of Merchandize Procurement.

CO4: Devise and Implement Merchandise Plans & Evaluating Merchandise Performance.

CO5: Explore the relevance of Visual Merchandising & Retail Store Design

CO6: Contribute effectively in course-specific interaction

Approach in teaching: Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration, Team teaching

 

Learning activities for the students: Self learning assignments, Effective questions, Giving tasks

Continuous assessment test, Year end examinations, Quiz, tutorials, Assignments, Presentation, Individual and group projects

 

12.00
Unit I: 
Basis of Retail Merchandising :

• Introduction, Evolution, Factors affecting the merchandising functions.
• The Merchandiser : Role and Responsibilities
The Buyer: Role and Responsibilities

12.00
Unit II: 
The Process of Merchandise Planning:

• The concepts of Merchandising planning
• The implications of planning
• The process of Merchandising planning
Tools used for merchandising planning

12.00
Unit III: 
The methods of Merchandise Procurement:

• Merchandise sourcing
• Methods of procuring merchandise
• The concepts of private label
• Category management
Types of vendors, types of merchandise

12.00
Unit IV: 
Devising and Implementing Merchandise Plans & Evaluating Merchandise Performance:

• Devising Merchandise Plans
• Gathering information
• Selecting and interacting merchandising plan.
• Inventory Management
ABC Analysis, Sell through analysis, multiple attitude methods.

12.00
Unit V: 
Visual Merchandising & Retail Store Design:

• Methods of display
• Retail store Design- Exterior- Interior
Types of Layout- Grid Layout, Racetrack Layout, Freeform Layout

Essential Readings: 

• Swapna Pradhan, Retail Management McGraw Hill
• Berman and Evans, Retail Management – A strategic approach, MacMillan Publishing Co.
• Levy and Weitz , Retail Management Tata McGraw Hill

References: 

Suggested Reading:
• Bajaj Chetan, Tuli Rajnish Srivastava Nidhi
• Retail Management Oxford Univ. Press

Academic Year: 
2025-2026
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