MALL MANAGEMENT

Paper Code: 
24MRM322
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

The course will enable students to learn about mall management and its positioning strategies

 

Course Outcomes: 

Course

Learning Outcomes (at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

24MRM322

MALL MANAGEMENT

(Theory)

 

CO241: Develop the understanding for mall positioning strategies

CO242: Understand the architectural importance of mall design

CO243: Analyze the tenant mix, leasing practices and administration

CO244: Understand need of market communication and research

CO245: Review the aspects of mall management like Housekeeping, Fire safety and security services

CO246: Contribute effectively in course-specific interaction

Approach in teaching: Interactive Lectures, Group

Discussion, Tutorials, Case Study, Demonstration

 

Learning activities for the students:

Self-learning assignments, presentations, practical exercise

Class test, Semester end examinations, Quiz, Assignments, Presentation, Peer Review

 

12.00
Unit I: 
Introduction to Mall Culture

Concept of shopping mall, Types of Malls, types of retail formats- multiplexes, food courts, branded stores, specialty stores, hypermarkets, supermarkets, mall resource allocation , Retail Scenario in India, Growth of malls in India

Introduction to Mall Management: Concept, Mall Space Supply& Demand

12.00
Unit II: 
Mall positioning

Mall positioning strategies, strategic planning for malls

Mall Design: Current Planning Framework, Design Issues, Feasibility Studies

12.00
Unit III: 
Shopping Mall Management

Objectives, Scope, Strategic implementation, methodology, area of responsibility. maintenance and repairs, security and safety procedures and regulations, common area management

12.00
Unit IV: 
Leasing and Administration in Mall Management

Tenant mix, Leasing, Leasing tools, Best leasing practice, Lease administration, measuring mall performance.

Marketing: Marketing management steps, marketing plan, budget, calendar, promotion, campaigning, marketing communication, Market research

12.00
Unit V: 
Aspects in Mall Management

Housekeeping Services: Scope, Quality management, importance, personnel involved

Fire Management: Fire management, Fire fighting system and fire safety plan

Security Management: Security Management, Parking Management

Essential Readings: 
  • Singh, Srinivasan, Mall management: Operating in Indian retail space, McGraw Hill
  • Abhijit Das, Mall Management, Taxman Allied Services

 

References: 

Suggested Readings:

  • Chetan Bajaj, Rajnish Tuli, Nidhi V. Srivatava, Retail Management, Oxford University Press
  • Swapna Pradhan, Retail Management, Tata McGraw Hill
  • Gibson G. Vedmani, Retail Management, Jaico Publishing House

 

E Resources:

 

E Journals:

 

Academic Year: 
2024-2025
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