INNOVATION DEVELOPMENT AND MANAGEMENT

Paper Code: 
24MIV324
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course attempts to equip the students with the knowledge of the basic principles and functionalities of Innovation development and management. The course will prove to be helpful for the students in learning to expedite the entrepreneurial & Innovation functions in corporate arena.

 

Course Outcomes: 

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course title

24MIV324

Innovation Development and Management (Theory)

CO418: Analyze the models of innovation in business and its role in creative thinking.

CO419: Evaluate foundational concepts of innovation through introductory exposure.

CO420: Assess the impact of technology on innovation.

CO421: Generate novel strategies for operations and process innovation, including operations management techniques, process design methodologies, innovative approaches to managing manufacturing, and the initiation of business process re-engineering initiatives.

CO422:                  Synthesize                 the concepts, objectives, phases, evaluation                 criteria,             and challenges associated with entrepreneurship development programs (EDPs),            highlighting their significance in the Indian context.

CO423: Contribute effectively in course-specific interaction

Approach in teaching: Interactive Lectures using whiteboards, Discussion, Reading assignments, Demonstration, Team teaching, Quiz.

 

Learning activities for the students: Self-learning assignments, Effective questions, Solving problems of unsolved questions, Problem based learning-cases, Group learning teamwork, Giving Tasks.

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

12.00
Unit I: 
Introduction to Innovation

Concept of Innovation, Types and characteristics of Innovation, role of knowledge in Innovation, Innovation and Invention, Models of Innovation: Linear, Architectural, Interactive, Innovation life cycle.

 

12.00
Unit II: 
Innovation Management

Innovation management concept, purposeful innovation and the seven sources for innovative opportunity, the unexpected, incongruities, process need, industry and market structures, Demographics, changes in perception, new knowledge, the bright Idea.

 

12.00
Unit III: 
Market adoption and Technology Diffusion

Innovation and market vision, Analysis of search data, Innovative new products and consumption patterns, Market insights, crowdsourcing, frugal innovation, Innovation Diffusion theories, Adopting new product and embracing change

12.00
Unit IV: 
Operations and process Innovation

Operations management, process design, process design and innovation, managing and manufacturing, triggers for innovation, business process re-engineering.

 

12.00
Unit V: 
Entrepreneurship Development Programmes

Concepts, Need for EDPs,

Objectives of EDP’s, EDPs in India, Phases of EDPs, Evaluation of EDPs, Problems of EDP.

 

*Case studies related to entire topics are to be taught.

 

Essential Readings: 
  • S.S. Khanka- Entrepreneurial Development, S chand & Company Pvt Ltd.
  • Durcker F. Peter- Innovation and Entrepreneurship, Linacre House, Jordan Hill, UK.
  • Martal, Shlomo & Seshadri, Dve - ‘Innovation Management-:Strategies, Concepts & Tools for Growth & Profit’, Response Books, Sage Publication.
  • Innovation Management, Shlomo Maital and D V R Seshadri, Response Books, Sage Publications, New Delhi.

 

References: 

SUGGESTED READINGS:

  • Innovation: the attacker's advantage, Foster, Richard N., London, Macmillan.
  • Adair on Creativity and Innovation, Edited by Neil Thomas, Viva Books
  • Innovating at the Edge – How organizations Evolve and Embed
  • Managing Creativity & innovation, Harvard Business Essentials, Harvard Business School Press

 

E-RESOURCES:

 

JOURNALS:

 

 

Academic Year: