INNOVATION DEVELOPMENT AND MANAGEMENT

Paper Code: 
MIV 324
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Outcomes

Learning and teaching strategies

Assessment Strategies

On      completion       of           this           course, the students will be able to:

 

CO 1: Analyze the models of innovation in business and its role in creative thinking.

CO 2: To be introduced to the basic of innovations.

CO 3: Assess the impact of technology on innovation.

CO 4: Apply creative thinking process.

CO 5: Will brainstorm and develop sustainable ideas.

CO      6:      Develop     the         knowledge          of entrepreneurship development programmes.

Approach in teaching: Interactive Lectures using whiteboards, Discussion, Reading assignments, Demonstration, Team teaching, Quiz.

 

Learning activities for the students: Self-learning assignments, Effective questions, Solving problems of unsolved questions, Problem based learning-cases, Group learning teamwork, Giving

Tasks.

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

12.00
Unit I: 

Introduction to Innovation: Concept of Innovation, Types and characteristics of Innovation, role of knowledge in Innovation, Innovation and Invention, Models of Innovation: Linear, Architectural, Interactive, Innovation life cycle.

 

12.00
Unit II: 

Innovation  Management:  Innovation  management  concept,  purposeful innovation and the seven sources for innovative opportunity, the unexpected, incongruities, process need, industry and market structures, Demographics, changes in perception, new knowledge, the bright Idea.

 

 

12.00
Unit III: 

Market adoption and Technology Diffusion: Innovation and market vision, Analysis of search data, Innovative new products and consumption patterns, Market insights, crowdsourcing, frugal innovation, Innovation Diffusion theories, Adopting new product and embracing change.

 

 

12.00
Unit IV: 

Operations and process Innovation: Operations management, process design, process design and innovation, managing and manufacturing, triggers for innovation, business process re-engineering.

 

12.00
Unit V: 

Entrepreneurship Development Programmes: Concepts, Need for EDPs,

Objectives of EDP’s , EDPs in India, Phases of EDPs, Evaluation of EDPs, Problems of EDP.

 

*Case studies related to entire topics are to be taught.

 

Essential Readings: 

ESSENTIAL READINGS:

 

  • S.S. Khanka- Entrepreneurial Development, S chand & Company Pvt Ltd.
  • Durcker F. Peter- Innovation and Entrepreneurship, Linacre House, Jordan Hill, UK.
  • Martal, Shlomo & Seshadri, Dve - ‘Innovation Management-:Strategies, Concepts & Tools for Growth & Profit’, Response Books, Sage Publication.
  • Innovation Management, Shlomo Maital and D V R Seshadri, Response Books, Sage Publications, New Delhi.

 

SUGGESTED READINGS:
  • Innovation: the attacker's advantage, Foster, Richard N., London, Macmillan.
  • Adair on Creativity and Innovation, Edited by Neil Thomas, Viva Books
  • Innovating at the Edge – How organizations Evolve and Embed
  • Managing Creativity & innovation, Harvard Business Essentials, Harvard Business School Press

 

References: 
E-RESOURCES:

file:///C:/Users/pc-50/Downloads/Trott%20-%202017%20-%20%20roz%20Innovation- Management-and-New- Product-Development.pdf

 

JOURNALS:
  • Journal of Development Innovations - Karmaquest.org

 

Academic Year: 
2023-2024
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