INNOVATION AND ENTREPRENEURSHIP

Paper Code: 
24MBAS126
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This paper attempts to equip the students with the knowledge of the basic principles and functionalities of Entrepreneurship and Innovation. The course will prove to be helpful for the students in learning to expedite the entrepreneurial & Innovative functions in corporate arena.

 

 

Course Outcomes: 

Course

Learning outcome

(at course level)

Learning and teaching

strategies

Assessment Strategies

Course Code

Course title

24MBAS126

Innovation and Entrepreneurship (Theory)

CO31: Analyze the concept and functions of Entrepreneurship and Entrepreneur.

CO32: Analyze and evaluate the various aspects and concepts of innovation and creativity.

CO33: Analyze and evaluate the feasibility of a business plan and learn securing            and managing financial resources in

organizations.

CO34: Distinguish and analyze various mechanisms to build a successful business plan.

CO35: Analyze and evaluate the framework of various types of Product protection and Examine and identify the relevance of Government of India Schemes for Innovation and Entrepreneurship.

CO36: Contribute effectively in course-specific interaction

Approach in teaching: Interactive Lectures, Group Discussion, Tutorials,

Case Study

 

Learning activities for the students: Self-learning assignments, presentations

Class test, Semester end examinations, Quiz, Assignments, Presentation

 

12.00
Unit I: 
Introduction to Entrepreneurship

Entrepreneurship: Definition, features, concepts, nature, functions and significance.

Entrepreneur: Concept, characteristics, types, functions, role and significance, specific traits of Entrepreneur, Entrepreneur vs. Manager.

 

12.00
Unit II: 
Innovation & Creativity

Innovation: Definition, Principles of Innovation, classification, Product, Process, Organizational and Marketing innovation and their role in business development, Sources of innovation (push, pull, analogies), Innovation Process: Idea Generation, Advocacy & Screening, Experimentation, Commercialization, Diffusion & Implementation.

Creativity: Definition, Barriers to creativity, Creative process, Techniques for improving creative process.

 

12.00
Unit III: 
Feasibility Analysis & Sources of Finance

Feasibility Analysis: Concept, Industry & Market Feasibility Analysis, Product or Service Feasibility Analysis, Financial Feasibility Analysis, Entrepreneur Feasibility Analysis, Elements of Developing and testing the business model.

Sources of finance: Institutional finance to entrepreneurs.

 

12.00
Unit IV: 
Business Plan

Building a Business Plan: Definition of Business Plan, Benefits of creating a Business Plan, Elements of Business Plan, Building a Business Plan, The Pitch: Making the Business Plan Presentation.

Forms of Business Ownership

 

12.00
Unit V: 
IPR

Product Protection: Patents, Trademarks and Copyrights: Intellectual Property rights, Patents, Types of patents, The patent process, Trademarks, Copyrights. Government of India Schemes for Innovation and Entrepreneurship: Startup India, Make in India, Atal Innovation Mission(AIM), Jan Dhan- Aadhaar- Mobile (JAM), Digital India, National Skill Development Mission.

*Case studies related to entire topics are to be taught.

Essential Readings: 
  • Zimmerer W. Thomas, Scarborough M. Norman, Essentials of Entrepreneurship and small business management, PHI learning private limited, New Delhi, 2011.
  • S.S. Khanka, Entrepreneurship Development, S. Chand Publications, New Delhi.
  • Vasant Desai, Fundamentals of Entrepreneurship and Small Business Management, Himalaya Publications

 

References: 

Suggested Readings:

  • Holt D.H. Entrepreneurship new venture creation.
  • E. Gordon & K. Natarajan, Entrepreneurship Development, Himalaya Publications.

E Resources:

Journals:

 

Academic Year: 
2024-2025
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