Innovation and Entrepreneurship

Paper Code: 
MBA 126
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Outcome

Learning and teaching strategies

Assessment Strategies

On completion of this course, the students will be able to;

 

CO 1 Analyze       the concept and functions of                        Entrepreneurship and Entrepreneur.

CO 2 Analyze and evaluate the various aspects and concepts of innovation and creativity.

CO 3 Analyze and evaluate the

feasibility of a business plan and learn securing          and          managing financial resources in organizations.

CO 4Distinguish and analyze various

mechanisms to build a successful

business plan.

CO 5 Analyze and evaluate the

framework of various types of Product protection.

CO 6 Examine and identify the relevance of Government of India Schemes for Innovation and Entrepreneurship.

Approach in teaching:

Interactive lectures and Discussion and Power point presentation

Learning activities for the

students:

Self learning assignments,

effective                                       discussion,

simulation and presentation

CA test, Semester end examination, Presentation, Quiz, and Interaction

 

12.00
Unit I: 

Entrepreneurship: Definition, features, concepts, nature, functions and significance. Entrepreneur: Concept, characteristics, types, functions, role and significance, specific traits of Entrepreneur, Entrepreneur vs. Manager.

12.00
Unit II: 

Innovation:                                                                                                       

Definition, Principles of Innovation, classification, Product, Process, Organizational and Marketing innovation and their role in business development, Sources of innovation (push, pull, analogies), Innovation Process: Idea Generation, Advocacy & Screening, Experimentation, Commercialisation, Diffusion & Implementation.

Creativity:

Definition, Barriers to creativity, Creative process, Techniques for improving creative process.

 

 

12.00
Unit III: 

Feasibility Analysis                                                                                     

Concept, Industry & Market Feasibility Analysis, Product or Service Feasibility Analysis, Financial Feasibility Analysis, Entrepreneur Feasibility Analysis, Elements of Developing and testing the business model.

Sources of finance:

Institutional finance to entrepreneurs.

 

12.00
Unit IV: 

Building a Business Plan:                                                                 

Definition of Business Plan, Benefits of creating a Business Plan, Elements of Business Plan, Building a Business Plan, The Pitch: Making the Business Plan Presentation.

Forms of Business Ownership

 

12.00

  Product Protection: Patents, Trademarks and Copyrights: 

Intellectual Property rights, Patents, Types of patents, The patent process, Trademarks, Copyrights.

Government of India Schemes for Innovation and Entrepreneurship: Startup India, Make in India, Atal Innovation Mission(AIM), Jan Dhan- Aadhaar- Mobile (JAM), Digital India, National Skill Development Mission.

*Case studies related to entire topics are to be taught. 

Essential Readings: 

Essential Readings:

  • Zimmerer W. Thomas, Scarborough M. Norman, Essentials of Entrepreneurship and small business management, PHI learning private limited, New Delhi, 2011.
  • S.S. Khanka, Entrepreneurship Development, S. Chand Publications, New Delhi.
  • Vasant Desai, Fundamentals of Entrepreneurship and Small Business Management, Himalaya Publications

 

Suggested Readings

  • Holt D.H. Entrepreneurship new venture creation.
  • E. Gordon & K. Natarajan, Entrepreneurship Development, Himalaya Publications.

 

References: 

E Resources:

Journals:

 

 

 

Academic Year: 
2023-2024
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