Event Communication

Paper Code: 
25ETM232
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to master the effective communication strategies for successful event planning and management

 

Course Outcomes: 

 

Course outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course title

 

 

 

 

Event

Communication

(Theory)

CO24:              Analyze                         crucial

communication    for                           successful

event management.

CO25: Proficiency in clear

messaging, active listening, and

presentation skills.

CO26:       Cultivate                  leadership, interpersonal,     and                     teamwork

abilities.

CO27: Explore effective use of celebrities and media for event

communication impact.

CO28:     Design press releases,

campaigns, and winning event

proposals including bidding rules.

CO29: Contribute effectively in

course-specific interaction

Approach in

teaching:

Interactive Lectures,

Power

point presentation,

Tutorials,

Discussion

Learning activities for the

students:

Self-learning assignments,

Effective questions,

Quiz, Topic

presentation, Giving

tasks, Students

presentation

Continuous

assessment

test, Year end

examinations,

Quiz, tutorials,

Assignments,

Presentation,

Individual and group projects

 

 

 

 

 

25ETM

232

 

12.00
Unit I: 
Communication for Successful Events

Concept of Communication, Nature, Process and Functions, Communication Fundamentals, The Factors of Communication

 

12.00
Unit II: 
Types of Communication

Verbal communication, Non-verbal communication, Effective Communication Skills: 7 Cs of Effective communication, Effective Speaking, Effective Listening, Presentation Skills as Effective tool, Barriers to Effective Communication

 

12.00
Unit III: 
Development of Soft Skills

Leadership Skills, Interpersonal Skills, Business Etiquettes, Team Spirit

 

12.00
Unit IV: 
Use of Celebrities

Endorsements, Testimonials, Placements, Dramatizations, Representatives, Identification

Use of Media in Communication, Television, Radio, Magazines, Newspaper, Internet

 

12.00
Unit V: 
Press Release and Press Campaign

Meaning and guidelines, Sample of Press Release, Event Bids and Proposals: Rules to follow in Submitting a Proposal, Key Perspectives in Bidding process, Writing the Bid Document, Information to be included in Bid Document

 

Essential Readings: 
  1. Dr. Bhiwandiwalla: Research Module on Event Communication, National Institute ofEvent Management.
  2. Chaturvedi P.D. & Chaturvedi Mukesh : Business communication; Pearson Education

                  (Latest edition of these books should be used)

 

References: 
Suggested Reading:
  1. Rajendra Pal, J. S. Korlahalli, Essentials of Business Communication, S.Chand, New Delhi
  2. Asha Kaul, Business Communication, Prentice Hall, New Delhi
  3. Ronald E. Dulek and John S. Fielder, Principles of Business Communication, MacmillanPublishing Company, London.
  4. M. J. Mathew, Business Communication, RBSA Publishers, Jaipur

 

E resources:
  1. https://www.pdfdrive.com/innovative-marketing-communications-strategies-for-the-events-industry-events-management-d186028669.html
  2. https://www.pdfdrive.com/management-of-event-operations-events-management-e184377831.html

 

Academic Year: 
2025-2026
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