E-COMMERCE AND DIGITAL MARKETING (Theory)

Paper Code: 
25MIV423
Credits: 
4
Contact Hours: 
4.00
Max. Marks: 
100.00
Objective: 

This course will enable the students with in-depth knowledge of e-commerce, business models, marketing strategies, fintech applications, social networking platforms, and risk management, to prepare them for success in the digital business environment.

Course Outcomes: 

Course Outcomes (Cos):

Course

Learning outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course title

25MIV423

E-COMMERCE AND DIGITAL MARKETING

(Theory)

CO697: Interpret the foundational concepts of e- commerce, empowering them to apply this knowledge in analyzing and utilizing e- commerce technologies effectively.

CO698: Create proficiency in managing e-enterprises, understanding e-commerce and exploring the applications and benefits of emerging technologies.

CO699: Evaluate e-marketing strategies, consumer-oriented business approaches, and effective website design principles, to optimize online presence and engagement.

CO700: Appraise fintech innovations, digital payments, and the impact of social networking platforms on marketing strategies and enterprise collaboration.

CO701: Examine and identify a risks associated with insecure systems in internet transactions, and comprehend management challenges and opportunities in e-commerce.

CO702: Contribute effectively in course-specific interaction

Approach in teaching:

Interactive Lectures, Group Discussion, Tutorials, Case Study

Learning activities for the students:

Self-learning assignments,

presentations

Class test, Semester end examinations, Quiz, Assignments, Presentation

 

12.00
Unit I: 
Introduction to E-commerce

Introduction to E-commerce: Electronic Commerce- An Overview, Electronic Commerce – Cutting edge, Electronic Commerce Framework, Advantages and Disadvantage of E- commerce E-commerce Infrastructure-An Overview, Hardware, Server Operating System, Software, Network Website Network Infrastructure- An Overview, The Internet Hierarchy, Basic Blocks of e- commerce, Networks layers & TCP/IP protocols, The Advantages of Internet, World Wide Web, EDI.

12.00
Unit II: 
E-Enterprise and e-Commerce Process Models

E-Enterprise: Managing the e-Enterprise, E-business Enterprise, Comparison between Conventional Design and E-organisation, Organisation of Business in an
e-Commerce Process Models: Introduction, Business Models, E-business Models Based on the Relationship of Transaction Parties, e-commerce Sales Life Cycle (ESLC) Model, Mobile Commerce: Attributes Applications and Benefits of M- Commerce, Internet of Things: Concept of IoT, Smart Homes and Appliances, Smart Cities, Smart Cars,Wearable Computing and Smart Gadgets.

12.00
Unit III: 
E-Marketing, Mobile Marketing, Consumer Oriented Business and Website Design Issues

E-Marketing: The scope of E-Marketing, Internet Marketing Techniques
Mobile Marketing - Shopping and Advertising
Consumer Oriented Business: Consumer Market, One-to-One Marketing, Consumer Demographics, Maintaining Loyalty, Gaining Acceptance, Online Catalogue, the Pilot Catalogue, A Unique Search Engine
Website Design Issues: Factors that Make People Return to Your Site, Strategies for Website Development.

12.00
Unit IV: 
Fintech, Digital Payments and Platforms for Social Networking

Fintech: E-Banking, Mobile Banking, Pure Virtual Banks, Insurance, and Stock Trading, Other Mobile Finance Application.
Digital Payments: Smart Cards, Stored-Value Cards, EC Micropayments, Payment Gateways, Mobile Payments, Digital and Virtual Currencies, Security, Ethical, Legal, Privacy, and Technology Issues.
Platforms for Social Networking; Social Media Marketing, Enterprise 2.0, Improved Business Models. Entrepreneur Networks, Enterprise Social Networks, The Benefits and Limitations of Social Commerce, Benefits to Customers,Retailers,Employees, players in the ecosystem. Social Collaboration (Collaboration 2.0) - Essentials of Social Collaboration,

12.00
Unit V: 
Risks of Insecure Systems and Management Challenges and Opportunities

Risks of Insecure Systems: Introduction, An Overview of Risks Associated with Internet Transactions, Internet Associated Risks, Intranet Associated Risks, risks associated with Business Transaction Data Transferred between Trading Partners
Management Challenges and Opportunities: New Business Model, Required Changes in Business Processes, Channel Conflicts, Legal and Regulatory Environment for e-commerce, Security and Privacy, Managerial Opportunities.

Essential Readings: 

• Introduction to E Commerce & Social Commerce, Turban E , Whiteside J , King D, Outland J Springer
• E-Business and E-Commerce Management- Strategy, Implementation and Practice, Dave Chaffey, Pearson Education.
• Electronic Commerce – A Managerial Perspective, Efraim Turban, David King, Dennis Viehland, Jae Lee, Pearson Education.

References: 

SUGGESTED READINGS:
• David Whiteley: E-Commerce- Strategy technologies and Applications, Tata Mac-Graw Hill, New Delhi, 2000.
• C.S.V.Murthy: E-Commerce-Concepts, Models & Strategies, Himalaya Publishing house, Mumbai, 2003.
• 5. Kamalesh K Bajaj & Debjani Nag: E-Commerce, the Cutting Edge of Business- Tata McGraw-Hill, New Delhi, 2002.
• Bharat Bhaskar: Electronic Commerce,Tata Mc-Graw-Hill, New Delhi, 2003.
• Perry: E-Commerce, Thomson Publications, New Delhi,2003.
• Elias M.Awad: Electronic Commerce,Prentice-Hall India, New Delhi,.2002.
E-RESOURCES:
• E-Commerce and Digital Marketing, Himalaya Publishing. http://www.himpub.com/documents/Chapter1515.pdf
JOURNALS:
• Asian Journal of Management Cases
• Harvard Business Review

Academic Year: 
2025-2026
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