BUSINESS POLICY AND STRATEGIC MANAGEMENT (Theory)

Paper Code: 
25MIV325
Credits: 
4
Contact Hours: 
4.00
Max. Marks: 
100.00
Objective: 

This course attempts to equip the students with the knowledge of the basic principles and functionalities of Business Policy and Strategic Management.

Course Outcomes: 

Course Outcomes (Cos):

 

Course

Learning outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course title

25MIV325

Innovation Development and Management (Theory)

CO385: Identify the various levels at which strategicdec ision            making happens in an organization.

CO386: Discuss the factors that shape the SWOT analysis of a firm.

CO387: Develop an environment appraisal that will lead to formulation of strategic plans.

CO388: Analyze the suitability of strategies that firms have developed in the real world scenario to achieve valuable outcomes.

CO389: Explore the importance of CSR activities and analyze strategies.

CO390: Contribute effectively in course-specific interaction

Approach in teaching: Interactive Lectures using whiteboards, Discussion, Reading assignments, Demonstration, Team teaching, Quiz.

 

Learning activities for the students: Self-learning assignments, Effective questions, Solving problems of unsolved questions, Problem based learning-cases, Group learning

teamwork, Giving Tasks.

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

12.00
Unit I: 
Introduction

Nature, importance and concept of strategy; process of strategic management; strategic intent, vision, mission, objectives and goals, Business Definition

12.00
Unit II: 
Strategic Analysis Models and Tools

External Environment Appraisal using PESTEL Competitor Analysis using Porter’s 5-Forces model Environmental Threat and Opportunity Profile (ETOP) Value chain Analysis, Scanning Functional Resources and Capabilities for building Organization Capability Profile (OCP), SWOT Analysis

12.00
Unit III: 
Strategic Formulation

Grand strategies, different types of strategies; corporate portfolio analysis; industry and competitor analysis, Porter’s Five force model subjective factors in strategic choices; strategic plan.

12.00
Unit IV: 
Strategic Implementations

Developing short term objectives and policies, functional tactics and rewards, Structural Implementations: An overview of structural considerations, McKinsey’s 7 S framework, Establishing Strategic control

12.00
Unit V: 
Recent Developments

Concept of balanced Score card approach, Importance of corporate social Responsibility and Business Ethics, Concept of Corporate Sustainability, Red Ocean and Blue Ocean Strategies

Essential Readings: 

• Kazmi, A. (2002). Business Policy and Strategic Management. Tata Mcgraw Hill, New Delhi.
• Wheelen, T.L. and Hunger, J.D. (2003). Strategic Management and Business Policy.
Pearson Education, (LPE), New Delhi.

References: 

SUGGESTED READINGS:
• Vasant Desai, Fundamentals of Entrepreneurship and Small Business Management, Himalaya Publications
• E. Gordon & K. Natarajan, Entrepreneurship Development, Himalaya Publications.

E-RESOURCES:
• https://egyankosh.ac.in/bitstream/123456789/12318/1/Unit-3.pdf
• http://www.4lenses.org/setypology/models

JOURNALS:
• Journal of Business and Strategic Management
• Journal of Strategy and Management

Academic Year: 
2025-2026
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