BUSINESS POLICY AND STRATEGIC MANAGEMENT

Paper Code: 
MIV 325
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Outcomes

Learning and teaching strategies

Assessment Strategies

On completion of this course, the students will be able to:

 

CO 1: Identify and recognize the various levels at which strategic decision making happens in an organization.

CO 2: Discuss and define the factors that shape the SWOT analysis of a firm.

CO 3:  Develop an environment  appraisal that will lead to formulation of strategic plans. CO 4: Analyze the suitability  of strategies that firms have developed in the real world scenario to achieve valuable outcomes.

CO 5: Understand the importance of CSR activities and analyze strategies.

CO 6: Analyze the CSR activities and understand the importance of corporate sustainability

Approach in teaching: Interactive Lectures using whiteboards, Discussion, Tutorials, Reading assignments, Demonstration, Team teaching, Short Quiz consisting of numerical problems

 

Learning activities for the students:

 

Self learning assignments, Effective questions, Solving problems of unsolved questions, Problem based learning-cases,

Group learning teamwork,

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects, Task based exercise to assess student’s understanding

 

12.00
Unit I: 

Nature, importance and concept of strategy; process of strategic management; strategic intent, vision, mission, objectives and goals, Business Definition

 

 

12.00
Unit II: 

Strategic Analysis Models and Tools: External Environment Appraisal using PESTEL Competitor Analysis using Porter’s 5-Forces model Environmental Threat and Opportunity Profile (ETOP) Value chain Analysis, Scanning Functional Resources and Capabilities for building Organization Capability Profile (OCP), SWOT Analysis

 

 

12.00
Unit III: 

Strategic Formulation: Grand strategies, different types of strategies; corporate portfolio analysis; industry and competitor analysis, Porter’s Five force model subjective factors in strategic choices; strategic plan.

 

 

12.00
Unit IV: 

Strategic Implementations: Developing short term objectives and policies, functional tactics and rewards, Structural Implementations: An overview of structural considerations, McKinsey’s 7 S framework, Establishing Strategic control

 

 

12.00
Unit V: 

Recent Developments: Concept of balanced Score card approach, Importance of corporate social Responsibility and Business Ethics, Concept of Corporate Sustainability, Red Ocean and Blue Ocean Strategies

 

*Case studies related to entire topics are to be taught.

Essential Readings: 
ESSENTIAL READINGS:
  • Kazmi, A. (2002). Business Policy and Strategic Management. Tata Mcgraw Hill, New Delhi.
  • Wheelen, T.L. and Hunger, J.D. (2003). Strategic Management and Business Policy. Pearson Education, (LPE), New Delhi.
SUGGESTED READINGS:
  • Vasant Desai, Fundamentals of Entrepreneurship and Small Business Management, Himalaya Publications
  • E. Gordon & K. Natarajan, Entrepreneurship Development, Himalaya Publications.

 

 

References: 
E-RESOURCES:

 

JOURNALS:
  • Journal of Business and Strategic Management
  • Journal of Strategy and Management

 

Academic Year: 
2023-2024
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