BUSINESS ORGANIZATION

Paper Code: 
COMS 102
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

• To familiarize the students to understand the various types of organizational functions.
• To know the various principles of management and its implications in the organisation.
• To know the importance of motivational and control techniques.

12.00
Unit I: 
Business

Meaning – need for business – functions, nature / characteristics of business – scope of business (commerce, trade and aids to trade) – business objectives.

12.00
Unit II: 
Forms of Business Organization

Forms of Business Organization a). Proprietary Concerns b). Partnership Forms c). HUF d). Companies e).PSUs f). Trusts g). Co-operative Society Meaning, features, merits and demerits

12.00
Unit III: 
Finance

Need and Importance of Finance, Sources of Finance, A brief study of Rajasthan Finance Corporation , Origin, development and activities of Stock Exchanges in India. A brief study of SEBI, OTCE and NSE.

12.00
Unit IV: 
Advertisement

Modern methods of Advertisement and Publicity. Significance and evils of advertisement. Economic liberalization policy and its implications. Implications of Globalization Policy on business.

12.00
Unit V: 
Welfare State

Concept of welfare state. Government assistance to Industries, Industrial Policy, 1991 and onward changes: Industrial Democracy.

Essential Readings: 

• Gupta, C. B., Business Organization, S.Chand, NewDelhi
• Weihrich, Heinz and Koontz, Harold, Essentials of Management, McGraw Hill, New York
• Sharma, Badaya, Vyas, Jain, Business Organization, Ajmera Book Company
• Drucker, Peter Ferdinand, Management Challenges for 21st Century, Harper Collins, USA.
• Luthans, Fred, Organization Behaviour, McGraw Hill, New York
• Allen, Louis A., Management and Organization, McGraw Hill, New York

Academic Year: