Business Environment

Paper Code: 
MBA 224
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Outcome

Learning and teaching strategies

Assessment Strategies

On completion of this course, the students will be able to;

 

CO 1: Distinguish different types of Business Environment

Approach in teaching:

Interactive Lectures, Group Discussion, Tutorials, Case Study

Class test, Semester end examinations, Quiz, Assignments, Presentation

CO 2: Differentiate the types of political system

Learning activities for the students:

 

CO 3: Analyze various aspects of economic environment and economic policies of the country.

Self-learning assignments, presentations

 

CO 4: Analyze the relevance of technological and societal environment in today’s globalized world.

 

 

CO 5: Analyze the international business environment by identifying the role and functions of various international institutions.

 

 

CO 6: Analyze the macro and micro environment of business.

 

 

 

12.00
Unit I: 

Business Environment

Concept, significance, Types of Business Environment: Internal and External Environment, Micro and Macro Environment, Porter’s Five Forces Model of Competition.

Environment Analysis & Forecasting: stages, approaches & techniques of environmental analysis

 

12.00
Unit II: 

Political environment

Functions of state, Types of political systems, Economic aspect of Indian constitution: Preamble, Directive principles, Fundamental rights, Centre State Relations

Legal Environment- Foreign Exchange Management Act 1991, Consumer Protection Act 1986, Right to Information Act 2005, Competition Act 2002 (Amended Act 2007).

 

12.00
Unit III: 

Economic environment

Types of economic systems-Market Allocation, Command Allocation, Mixed Allocation, Impact of Liberalization and Privatization on Indian economy.

Economic Policies in India-New Industrial policy, 1991 and Industrial licensing, Monetary policy, Fiscal policy.

 

12.00
Unit IV: 

Technological Environment

Technological leadership & Followership, Technology & Competitive Advantage, sources of technological dynamics, appropriate technology, technology adaption, transfer of technology, Intellectual Property Rights (IPR) (concepts of Patent, Copyright, Trademark).

Societal Environment- Business and Society, Business Ethics, Business and Culture- Elements of culture, cultural adaptation, cultural shock, cultural transmission, cultural conformity, cultural lag.

 

12.00
Unit V: 
 

International Business Environment

Nature, GATT-Objectives & Principles, WTO-main provisions & functions, Globalization-trends and challenges.

International Financial Institutions- International Monetary Fund (IMF), World Bank(IBRD), International Development Association (IDA), International Finance Corporation (IFC)- Objectives and Functions

*Case studies related to entire topics are to be taught.

Essential Readings: 
Essential Readings:
  • Francis Cherunillam, Business Environment, Himalaya Publishing House.V.
  • Shaikh Saleem, Business Environment, Pearson Education, 2009

 

Suggested Readings:
  • Justin Paul, Business Environment, Tata McGraw Hill Publishing Co. Ltd., 2008
  • K. Chidambaram and V. Alagappan, Business Environment, Vikas Publication House Pvt Ltd, 2009

 

References: 
E Resources:
  • INTERNATIONAL BUSINESS ENVIRONMENT, McGraw Hill Education, Bookshelf - McGraw Hill Education (India) Pvt Ltd (mheducation.com), Mcgraw2020

 

Journals:
  • Business Perspectives and Research
  • Global Business Review
  • South Asian Journal of Business and Management Cases

 

Academic Year: 
2023-2024
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