Business Communication

Paper Code: 
MAM 322
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course outcome

Learning andteaching strategies

Assessment Strategies

On completion of this course, the students will be able to;

CO     1:          Analyse         the     role         of communication in an organization.

CO 2: Analyse the                          basics                          of

Approach in teaching: Interactive Lectures, Group Discussion, Tutorials, Case Study, Demonstration

 

Learning activities for the students:Self- learning assignments, presentations, practical exercise

Class test, Semester endexaminations, Quiz, Assignments, Presentation, Peer Review

effective                  written               and                  verbal

 

communication

 

CO 3: Analyse the theoretical models

 

of communication and development in

 

communication research

CO      4:            Analyze          one’s   own

 

communication                         style                         in                         different

 

contexts and mediums

 

CO 5: Evaluate the Awareness about

 

responsibilities of  a  communicator,

 

Ethical Issues and Legal Issues

CO 6: To be able to carry effective business communication

 

 

12.00
Unit I: 

Introduction to Communication: Meaning, Definition, Objective and Importance of Business Communication; The Process and Models of Communication (Keith Davis, Lesikar)

 

12.00
Unit II: 

Effective Communication: – Effective Listening, Importance of Listening; How to be an effective Listener. Effective Speaking, 7 C’s of Effective Communication.

Forms of Communication:- Oral/verbal, Written, audio visual, Nonverbal Communication; Types of Non- verbal Communication

Kinesics, Paralanguage,  proxemics, types of communication (Vertical, Horizontal, Diagonal), Medias of Communication (modern and face to face)

Barriers to Communication: Concept, Types, Overcoming barriers to communication.

 

12.00
Unit III: 

Meetings and Press Release

Meetings: Notice, Agenda and Minutes.

Press Release: Concept and Purpose of Press Release, How to Write A Press Release, Components And Steps Of Press Release

 

12.00
Unit IV: 

Development of Soft Skills: Emotional Intelligence, Interpersonal and Intercultural Communication Skills, Team Building and Team Spirit, Business Etiquette, Negotiation Skills

 

12.00
Unit V: 

Report writing: Concept Of Report, Type Of Reports, Elements And Essentials Of Report Writing Written analysis of cases

*Case studies related to entire topics are to be taught.

 

Essential Readings: 
Essential readings
  • Ronald E. Dulek and John S. Fielder, Principles of Business Communication, Macmillan Publishing Company, London.
  • Rajendra Pal, J. S. Korlahalli, Essentials of Business Communication, S.Chand,New Delhi
  • Asha Kaul, Business Communication, Prentice Hall, New Delhi
  • Pandey, Pareek, Madan and Sharma, Business Communication, RBD ProfessionalPublications, Jaipur.

 

Suggested readings
  • Business Communications : Concepts, Cases and Applications, Chaturvedi,P.D, Pearson Education India, 2011
  • Business Communication : Theory and Practice, Mathew, M.J., Rbsa Publishers (1 January 2002)
  • Business Communication, Sinha, K. K., Taxmann Publications Private Limited; 4th edition (17 March 2012)

 

 

References: 
E resources
  • ACM Digital Library, acm.org
  • JSTOR (EBA Model) (58000), jstor.org

 

Journals
  • International Journal of Education & Management Studies

 

Academic Year: 
2023-2024
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