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International Business [1]

Paper Code: 
MIB 321
Credits: 
4
Contact Hours: 
60.00
Objective: 

The purpose of paper is to give students an in-depth knowledge of International Business Environment with an analysis of strategies adopted by exporters while positioning their product globally.

11.00
Unit I: 
Nature of International Business

Introduction, Nature, Scope , Drivers of International Business, International Business Vs Domestic Business, International Business Decisions, Advantages of International Business

13.00
Unit II: 
International Business Environment

 Meaning, Economic Environment-meaning, economic systems-market, command ,mixed system

Cultural Environment-meaning, language, religion, values and attitudes, customs and manners , aesthetics, education ,social structure,  Political  and Legal Environment –meaning, political system, international political relations ,political stability ,legal systems, legal jurisdictions, laws relevant to IB

12.00
Unit III: 
International Trading Environment

 Concept, Trade strategies, Argument for free trade, Protection and its methods, Forms of integration, European Union, NAFTA, SAARC, SAPTA

11.00
Unit IV: 
International Pricing

 Exporter’s Cost, Pricing Objectives, Factors Affecting Pricing, Pricing Methods, Transfer Pricing, Export Price Structure, Steps in pricing, Export price quotations

13.00
Unit V: 
International Financial Institutions

 International Monetary Fund (IMF)-Objectives, Functions, Organization structure, Resources, World Bank (IBRD)- Objectives, Functions, Organization structure, Resources, International  Development Association(IDA),International Finance Corporation(IFC).

Essential Readings: 
  • Cherunilam Francis , “ International Business”, Himalaya Publishing House,New Delhi.4th edition
  • ChandranDr  R., “International Business” ,Jaico Publishing house,New Delhi.2007
  • Hill Charles W L., “International Business”,TataMcGraw Hill Ltd,New Delhi.5th edition
References: 
  • SundaramAnant K & Blade J Steward, “The International Business Environment-Text and Cases” .Prentice Hall Publishing House,New Delhi.
  • Singh Nawnihal, “ International Business” , Anmol Publications.
  • Ajami Cool GoldardKhansata., “International Business”, Prentice Hall Publishing House, New Delhi.

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