This course will enable students to gain practical knowledge in Retail Merchandising Management And Service Marketing, with a final report for evaluation.
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Course |
Learning outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Course Code |
Course title |
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24RTM333 |
Project Work (Practical) |
On completion of this course, the students will be able to; CO13: Analyze the basics of Retail Merchandizing and process of merchandize planning. CO14: Evaluate the formulation and Implementation of Merchandise Plans & Evaluating Merchandise Performance CO15: Synthesize knowledge of Visual Merchandising & Retail Store Design to design a retail store. CO16: Critically analyze case studies to assess the attributes of service marketing and customer orientation. CO17: Design a research project to investigate a specific aspect of retail merchandising and services marketing. CO18: Contribute effectively in course-specific interaction |
Approach in teaching: Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration, Team teaching
Learning activities for the students: Self learning assignments, Effective questions, Giving tasks |
Continuous assessment test, Year end examinations, Quiz, tutorials, Assignments, Presentation, Individual and group projects |
Each student will be required to do case studies, Field Work, Project related to retail merchandising, processo f merchandising planning, methods of merchandise procurement, Devising and Implementing Merchandise Plans & Evaluating Merchandise Performance, Visual Merchandising & Retail Store Design, service marketing, planning and market segmentation, services marketing mix, customer orientation.
They will be required to prepare and submit a report file on the same for internal evaluation as well as external evaluation.
The panel of examiners will evaluate the practical file.
Links:
[1] https://managementb.iisuniv.ac.in/courses/subjects/project-work-practical-1
[2] https://managementb.iisuniv.ac.in/academic-year/2025-2026