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Special aspects of event management [1]

Paper Code: 
25ETM231
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to explore the special aspects of event management to develop comprehensive event planning skills.

 

Course Outcomes: 

 

Course outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

 

 

 

 

 

 

 

 

 

25ETM

231

 

 

 

 

 

 

 

 

Special

aspects of

Event

Management

(Theory)

CO18:    Employ media tools for

effective event communication and

engagement.

CO19:            Strategically                      plan

weddings,    fashion                   shows,    and

exhibitions.

CO20:           Handle                     performer

selection,      sponsorships,                    and

flawless promotional events.

CO21:    Integrate IT into event

planning,      software                   selection,

system      implementation,                and

evaluation.

CO22: Use catering strategically in

event management, considering

timing, venue, equipment, service

styles, and menu creativity.

CO23: Contribute effectively in

course-specific interaction

Approach in

teaching:

Interactive

Lectures, Power

point

presentation,

Tutorials,

Discussion

Learning

activities for

the

students:

Self-learning

assignments,

Effective

questions, Quiz,

Topic

presentation,

Giving

tasks, Students presentation

Continuous

Assessment

test, Year end

examinations,

Quiz, tutorials,

Assignments,

Presentation,

Individual and

group projects

 

12.00
Unit I: 
Media in event management

Writing Press Releases and Reports, Media Relations and Press Releases, Communicating with the customers

 

12.00
Unit II: 
Managing special events

Staging an event, Wedding and party coordination, Fashion show as an event, Exhibition

 

12.00
Unit III: 
Performers, Sponsorship, and Event Mistakes

Selecting contracting and managing performers, corporate sponsorship for promotional events and programs, how to avoid mistakes

 

12.00
Unit IV: 
Uses of information technology for events

Areas of event planning and control that can benefit from IT, Possible limitations of IT for events, Use of information software, Implementation of a computer system for an event, Evaluation and control procedures for the IT, Considerations in implementation of a computer system for an event

 

12.00
Unit V: 
Catering as an event management tool

Temporal Art, Location, Equipment, Utilities, Time constraints, Service styles, Catering ideas

 

Essential Readings: 

. Dr. Bhiwandiwalla: Research Module on Event Marketing and Special aspects of EventManagement, National Institute of Event Management.

            (Latest edition of the book should be used)

 

 

References: 
Suggested Reading:
  1. Kalai Selvan N: Event Management and Marketing, ICFAI.
  2. Barry Avrich : Event and Entertainment Marketing: A Must Guide for Corporate EventSponsors and Entertainment Entrepreneurs, Probus Professional Publication.
  3. Gibson G. Vedmani: Event Management – Functional principles & Practices; Jaico publishinghouse.
  4. Chetan Bajaj, Rajnish Tuli, Nidhi V. Srivastava; Event Management, Oxford university press.
  5. Swapna Pradhan : Event Management, Tata McGraw Hill
  6. Barry Berman, Joel R Evans: Event Management – A strategic approach; Pearson Education.

 

E Resources:
  1. https://www.pdfdrive.com/event-marketing-how-to-successfully-promote-events-festivals-conventions-and-expositions-the-wiley-event-management-series-e184929242.html [2]
  2. https://www.pdfdrive.com/events-management-e389089.html [3]

 

Academic Year: 
2025-2026 [4]

Follow Management Studies(B) on:

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Source URL: https://managementb.iisuniv.ac.in/courses/subjects/special-aspects-event-management-0

Links:
[1] https://managementb.iisuniv.ac.in/courses/subjects/special-aspects-event-management-0
[2] https://www.pdfdrive.com/event-marketing-how-to-successfully-promote-events-festivals-conventions-and-expositions-the-wiley-event-management-series-e184929242.html
[3] https://www.pdfdrive.com/events-management-e389089.html
[4] https://managementb.iisuniv.ac.in/academic-year/2025-2026