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Event Management: A General Perspective [1]

Paper Code: 
25ETM131
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to acquire skills in event planning, marketing, project and financial management, stakeholder communication, legal compliance, and strategic execution for successful event outcomes

 

 

Course Outcomes: 

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course title

 

 

 

 

25ETM

131

 

 

 

 

 

Event

Management:

A General Perspective

(Theory)

CO01: Explain the basics of

event management and career

paths.

CO02: Explore team dynamics

and essential team functions,

including team building.

CO03:     Assess event

concepts and stakeholder roles

in event creation.

CO04: Analyze event elements to create cohesive experiences.

CO05:      Develop                a                         risk management                plan                    and

effective time management for

successful event execution.

CO06: Contribute effectively in

course-specific interaction.

Approach in

teaching:

Interactive

Lectures, Power

point presentation,

Tutorials,

Discussion

Learning

activities for the students:

Self-learning

assignments, Effective

questions, Quiz,

Topic presentation,

Giving

tasks, Students presentation

Continuous

assessment

test, Year end

examinations,

Quiz, tutorials,

Assignments,

Presentation,

Individual and

group projects

 

12.00
Unit I: 
An Overview of the Events field

Introduction to event, Event Management, Types of Events, Event management process, Parties or professionals to event management, Event management as a Career

 

12.00
Unit II: 
Team Building and Team Spirit

Definition – Team, Benefits and drawbacks of working in a team, Types of teams, Event team management, Team Spirit, The Basics of team functioning- team building exercise

 

12.00
Unit III: 
Conceptualising the Event

Introduction, Stakeholders in event, The host organization and the host community, Sponsors and media, Co-workers , participants and spectators, Sourcing events- Bidding, Franchising, Developing and creating new events

 

12.00
Unit IV: 
Staging Events

Introduction- The Stage, Themes and design, Programming, Choice of venue, Audience and guests, Logistic, Power, lights, sound, audio visual Props and decoration, Catering, Performers and hospitality

 

12.00
Unit V: 
Special event risk management and Time management in event

Introduction to Event Risk Management, Types of event risks, process of risk management, Mitigation Strategies and Contingency Planning, Time Management concept, relevance of time management in event, Managing Time-sensitive Tasks and Deadlines

 

Essential Readings: 
  1. Glenn Bowdin, Johnny Allen, William O’Toole, Rob Harris, Ian McDonnell- Event Management.
  2. Dr. Bhiwandiwalla: Research Module on Event management, National Institute of Event Management
  3. Kalai Selvan N: Event Management and Marketing, ICFAI.

(Latest edition of these books should be used)

 

References: 
Suggested Readings:
  1. Barry Avrich : Event and Entertainment Marketing: A Must Guide for Corporate EventSponsors and Entertainment Entrepreneurs, Probus Professional Publication.
  2. Koontz and Wechrich H, Essentials of Management, Tata McGraw-Hill, New Delhi.
  3. Stoner, Freeman, and Gilbert, Management, Prentice Hall of India, New Delhi.
  4. Tanaz Barur: Successful Event Management, Rupa & Co.
  5. Anton Shone, Bryn Parry: Successful Event Management: A Practical Handbook,International Thomson Business Press.

 

E Resources:
  1. https://openlibrary.org/works/OL16263367W/Events_management?edition=key%... [2]
  2. https://www.scribd.com/document/358540109/Events-Management-Books-PDF [3]

 

Academic Year: 
2025-2026 [4]

Follow Management Studies(B) on:

IIS (Deemed to be University)

Gurukul Marg, SFS, Mansarovar, Jaipur 302020, (Raj.) India Phone:- +91-141-2400160-61, 2397906-07, Fax: 2395494, 2781158

Source URL: https://managementb.iisuniv.ac.in/courses/subjects/event-management-general-perspective

Links:
[1] https://managementb.iisuniv.ac.in/courses/subjects/event-management-general-perspective
[2] https://openlibrary.org/works/OL16263367W/Events_management?edition=key%3A/books/OL25094601M
[3] https://www.scribd.com/document/358540109/Events-Management-Books-PDF
[4] https://managementb.iisuniv.ac.in/academic-year/2025-2026