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Home > DIGITAL MEDIA MANAGEMENT (PRACTICAL)

DIGITAL MEDIA MANAGEMENT (PRACTICAL) [1]

Paper Code: 
25MBM327
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to master with digital media platforms, utilizing its features and tools and practical applications fostering creativity and professional design skills.

 

Course Outcomes: 

Course

Learning outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

25MBM327

Digital Media Management

(PRACTICAL)

CO439:          Examine facebook and youtube interface, features, and tools.

CO440: Create twitter and LinkedIn profiles and explore their working.

CO441: Design work with the use of content marketing  and blogging fundamentals.

CO442:          D e v e l o p creations for Instagram and snapchat platforms

CO443: Execute the practical knowledge about the Affiliate marketing and google adword.

CO444: Contribute effectively in course- specific interaction

Approach                   in teaching: Interactive Lectures, Group Discussion, Tutorials, Case Study Learning activities for the students: Self-learning assignments, presentations

Class test, Semester end examinations, Quiz, Assignments, Presentation

 

12.00
Unit I: 
Practical Aspects

Facebook- Tools and activities

Youtube- Tools and activities

 

12.00
Unit II: 
Practical Aspects

Twitter- Tools and activities

LinkedIn- Tools and activities

12.00
Unit III: 
Practical Aspects

Content Marketing- Tools and activities Blogging-Tools and activities

12.00
Unit IV: 
Practical Aspects

Instagram- Tools and activities Snapchat- Tools and activities

Influencer Marketing – Tools and activities.

 

12.00
Unit V: 
Practical Aspects

Google Adwords- Tools and activities

Affiliate Marketing and Adsense- Tools and activities

 

 

Essential Readings: 

The Digital Marketing Handbook: A step-by-step Mohit Pawar, Metadoor Press guide for the modern marketer, 1st edition, 2015

References: 

Suggested Readings

  • Blogging: A Practical Guide to Plan Your Blog:

  • Start Your Profitable Home-Based Business with a Successful Blog By Jo and Dale Reardon, 2015

  • Affiliate marketing: A complete guide step by step to how to join the affiliate marketing business by Mark J. Cooper

 

E-RESOURCES:

1.  https://www.youtube.com/embed/BZWS7X7KazU [2]

 

Academic Year: 
2025-2026 [3]

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Source URL: https://managementb.iisuniv.ac.in/courses/subjects/digital-media-management-practical

Links:
[1] https://managementb.iisuniv.ac.in/courses/subjects/digital-media-management-practical
[2] http://www.youtube.com/embed/BZWS7X7KazU
[3] https://managementb.iisuniv.ac.in/academic-year/2025-2026