Communication is the key to successful business. It leads one to negotiate effectively and strike the right deal for the organization. This course provides insight into the technical and structural aspect of communication in business.
Business Communication concepts, models and process, principles, 7C’s of effective communication
Forms and types of communication, barriers to communication
Various types of Communication media: Face to face, modern audio-visual medias etc.
Interviews, Group discussion, Seminar, Presentation, Public speaking
Business Letter writing: Format, layout, types
Business Report writing, format, layout
1. Pal, Rajendra, Korlahalli, J. S., Essentials of Business Communication, S.Chand, New Delhi
2. Kaul, Asha, Effective Business Communication, Prentice Hall of India, New Delhi
1. Dulek, Ronald E. and Fielder, John S., Principles of Business Communication, Macmilan Publishing Company, London.
2. Gupta, C.B, Business Communication, Sultan Chand & Sons, New Delhi
3. Lesikar, Raymond Vincent, Business Communication: Theory and Application, Richard D. Irwin, Illinois, 1976.
Links:
[1] https://managementb.iisuniv.ac.in/courses/subjects/business-communication-5
[2] https://managementb.iisuniv.ac.in/academic-year/2015-2016