Social Networking and Blogging

Title of the Event

Social Networking and Blogging

Date

27/08/2024

Venue

Room no: 408

No. of Participants/Beneficiaries

67

Name of the Expert speaker

Mr Abhinav Dhamija

Name of the Collaborating Agency

Saaskart

Name of the activity Coordinator

Ms. Gunjan Rawat

Objective of the Workshop

To create an impactful presence across various social media platforms

Summary/ Description

The session was chaired by the expert and community manager Mr. Abhinav Dhamija under the supervision of Ms. Gunjan Rawat and Dr Roopam Kothari. The session was attended by students enrolled in MBA sem I and sem III, MJMC, BJMC, BDA, and BCA.

The importance of personal branding and its relevance in the current scenario along with a four-step process to brand from the perspective of recruiter and founder of an organization.

After, branding how to enhance your social media profile on LinkedIn by emphasizing on –

Consistency

Quality Content

Networking

Feedback

The significance of personal branding was explained by quoting successful personalities and tips to achieve those numbers on LinkedIn profile.

Designing the LinkedIn profile, developing connections, posting content and important insights about the working of algorithm to reach wider target audiences.

Certain Tools to create content and optimize your work – Contact Out, Calendly and Crystal were discussed to contact HR manager, create an appointment and analyze the profile accordingly.

 

Outcome of the workshop

Better understanding about the social media algorithms and blogging techniques.