Dr. Varsha Choudhary

Designation: 
Assistant Professor
Educational Qualifications: 

Degree

Institute

Bachelor of Commerce (B.Com)

Kanoria College, University of Rajasthan, Jaipur

 

Master of International Business (MIB)

 

The IIS University

 

Doctor of Philosophy (Ph.D.) in Management

 

The IIS University

 

Master in Commerce (EAFM)

 

Rajasthan University

 

 

Areas of Interest / Specialization: 
  • International Business
  • Supply Chain Management
  • Logistics Management `
  • Business Administration
  • General Management
  • Foreign Trade Management
  • Entrepreneurship
Subjects Taught: 
AT UG Level
  • Basics of International Business
  • Export Finance and Procedure
  • International Marketing management
  • International trade & Finance
  • Export Import Finance
  • Elements of Export Logistics
  • Export Import Documentation & Procedure 
  • Business Economics
  • Economic Environment in India
  • Economic Environment in Rajasthan
  • Organizational Behavior
 
AT PG Level
  • International Business
  • P&B Management
  • Marketing Management
  • International Business Enviornment
  • International Finance
  • Organizational Behavior
  • International Supply Chain Management and Logistics
  • International Human Resource Management
  • Export Import Procedure and Documentation
  • Basics of Entrepreneurship
  • Business Legislation
  • Innovation Development & Management
  • Social Entrepreneurship
  • Cross Culture Management
  • International Logistics Management
  •  
 
Publications Profile: 
PUBLICATIONS
INTERNATIONAL JOURNAL
  • Dr. Varsha Choudhary “Innovation and Entrepreneurship Relationship”, International Journal of Management, Technology and Engineering, Vol-X,Issue III, March 2020, 298-303.
  • Dr. Varsha Choudhary “Legal Status and Rights of Women in Indian Constitution”, International Journal of Advanced in Management, Technology and Engineering Sciences, Vol-8,Issue V, May 2018, 26-31.
  • Dr. Varsha Choudhary “The Impact of marketing mix strategieson Hospital’s Performance Measured by Patient’s Satisfaction (An Empirical Study on Santokba Durlabhji Memorial Hospital, Jaipur)”, IITM Journal of Management & IT, Vol-09,2018, 132-137.
  • Dr. Varsha Choudhary, “A study of employee welfare activities and its impact on employee efficiency in hospitals (with special reference to fortis hospital, jaipur, rajasthan)”, International journal of advanced in management, Technology and engineering sciences, Vol-07, Dec-2017, 214-219.
  • Ms. Varsha Choudhary, Dr. Ankita Jain “Branding: An effective tool to achieve competitive advantage (A study of Fortis Hospital Jaipur)”, International Journal in management & Social Sciences, Vol-03, Issue-09, Sep,2015, 214-220.
  • Ms. Varsha Choudhary, Dr. Ankita Jain “Rural Tourism in Rajasthan: Challenges and Opportunities, International Journal of Management and Social Development, Vol-2 number-5, May, 2015, 10-14.
  • Ms. Varsha Choudhary, Dr. Ankita Jain “Service Quality: An Effective tool to Measure Customer Satisfaction ( A Study of Selected Five Star Hotels of Jaipur)”, International Journal in management & Social Sciences, Vol. 2, number 5, March, 2015, 120-126.
NATIONAL JOURNAL
 
  • Dr. Varsha Choudhary, Dr Ankita Jain “Patient’s Perception Regarding Selected Dimensions of Service Quality (A Case of Fortis Escorts Hospital, Jaipur)”, OORJA,Volume 14/ No.3, Sep-Dec 2016, 31-40.
  • Ms. Varsha Choudhary, Dr. Ankita Jain “Micro Finance & Empowerment of Rural Women: An Empirical Study with Special Reference to Rajasthan”, Proficient, Vol-VII, Issue-V, May, 2015, 53-59.
  • Ms. Varsha Choudhary, Dr. Ankita Jain “Handicrafts of Jaipur: A marketing analysis”, Proficient , Vol-VI, Issue-II, Feb, 2014, 42-48.
  • Ms.Varsha Choudhary, Dr. Ankita Jain “Impact of service quality of shopping malls on customers (with reference to MBA students of Jaipur”, Shodh samiksha aur mulyankan, Vol-V, Issue- 61, 62, Feb-march 2014, 11-14.
CHAPTER IN EDITED BOOK
  • Dr. Varsha Choudhary, “Blue Pottery Industry in Jaipur”, Emerging trends for Commerce and Management”, Chapter-23, Oct-2021, 283-290
CONFERENCES ATTENDED
 
  • Dr. Varsha Choudhary, Webinar on “E-Business and Cyber Security” By CBS Cyber Security Services in association with Jay Narayan University Jodhpur on June 27-28, 2020.
  • Dr. Varsha Choudhary, Webinar on Rebooting the Economy Through Industry: From BC (Before corona) to AC (After corona)- Challenges and Opportunities By ICFAI University Jaipuron, June 16,2020.
  • Dr. Varsha Choudhary, National E-Seminar on “Revival of Indian Economy after Covid-19, By Department of Humanities, Acropolis Institute of Management Studies & Research, Indore on June 7,2020.
  • Dr. Varsha Choudhary, National Seminar on “Covid-19-The Isuues & Challenges before Higher Educationon By Maharshi Dayanand Saraswati University,Ajmer on May 16-22,2020.
  • Dr. Varsha Choudhary, Webinar on Economic Recovery Post Covid-19 The Road Ahead, By ICFAI University Jaipur on May 13, 2020.
  • Dr. Varsha Choudhary, “National Women Conference”,9-10th March 2018.
  • Dr. Varsha Choudhary, "BICON-2017", Oct, 11, 2017.
  • Ms. Varsha Choudhary, "70th All India Commerce Conference (Indian Commerce Association)”, Oct, 12-14, 2017.
  • Ms. Varsha Choudhary, Dr. Ankita Jain “69th All India Commerce Conference (Indian Commerce Association)”, Nov, 11-13,2016
  • Ms. Varsha Choudhary, Dr. Ankita Jain “International Conference on Marketing (ICM)- 2015 Contemporary Trends & Challenges Across the Globe”, April, 3-4,2015.
  • Ms. Varsha Choudhary, Dr. Ankita Jain “67th All India Commerce Conference (Indian Commerce Association)”, Dec, 27-29,2014.
  • Ms. Varsha Choudhary, Dr. Ankita Jain “National conference on “changing scenario of business management & finance in India”, Jan, 30-31, 2014
  • Ms. Varsha Choudhary, Dr. Ankita Jain “International conference on “social responsibility in economic perspective- A global issue”, Jan, 11-13, 2014
  • Ms. Varsha Choudhary, Dr. Ankita Jain “8th Biyani International Conference (BICON-13) on Contemporary Issues in Management of Business”, Sep, 24, 2013
  • Ms. Varsha Choudhary “Interdisciplinary national conference on “sustainable rural development in India: efforts and challenges”, Sep, 18-19,2012.
PAPER PRESENTED
  • Dr. Varsha Choudhary, International Conference on Shifting Paradigm in Business Economy and Society: Vision 2050 on September 9-10, 2020.
  • Dr. Varsha Choudhary, International Webinar on Rsurgence of Business Growth Post Covid-19: Challenge and Strategies, By Faculty of Management Studeis MohanLala Sikhadia University, Udaipur on May 8-9, 2020.
  • Ms. Varsha Choudhary, Dr. Ankita Jain "70th All India Commerce Conference (Indian Commerce Association)”, Oct, 12-14, 2017.
  • Ms. Varsha Choudhary, Dr. Ankita Jain "BICON-2017", Oct, 11, 2017.
  • Ms. Varsha Choudhary, Dr. Ankita Jain “National Conference on “Sustainable Growth of Business: Strategies and Challenges”, October, 16-17, 2015
Research Projects: 

S. No.

Name of Supervisor

Title

Name of Candidate

Class, Subject, semester

Year

1

 

Dr. Varsha Choudhary

 

Impact of Country Origin Image on Brand Equity: A study of Apparel Industry

Nisha Gurung

MBA-IB Sem-IV

2021-22

2

 

Dr. Varsha Choudhary

 

Impact og Global Branding on Luxury Products

Hema Rathore

MBA-IB Sem-IV

2021-22

3

 

Dr. Varsha Choudhary

 

SOCIAL MEDIA MARKETING AND ITS IMPACT ON CUSTOMER (WITH SPECIAL REFERENCE TO APPARELS EXPORT INDUSTRY)

Komal Goenka

MBA-IB Sem-IV

2021-22

4

Dr. Varsha Choudhary

A Study on E-Recruitment sources on Job Seekers (With Special Reference to Jaipur City)

Himanshi Panwar

MBA-IB Sem-IV

2020-21

5

Dr. Varsha Choudhary

Impact of Online Marketing on Consumer Buing Behaviour Towards Garments

Garvita Jain

MBA-IB Sem-IV

2020-21

6

Dr. Varsha Choudhary

A Study on Consumer Buying Behaviour towards Amazon E-Commerce website during Pandemic

Darshika Parmar

MBA-IB Sem-IV

2020-21

7

Dr. Varsha Choudhary

A study on Effect of HRM practice on Employee Retention of BPO Industry (With special Reference to Seven Bridge Advisors)

Ms. Pooja Aagarwal

MBA-HR Sem-IV

2019-20

8

Dr. Varsha Choudhary

Impact of workplace diversity

Yashita Sharma

MBA-HR Sem-IV

2019-20

9

Dr. Varsha Choudhary

A study on effect of stress on employees performance with special reference to BSL limited Bhilwara

Shubhangi Mundra

MBA-HR Sem-IV

2019-20

10

Dr. Varsha Choudhary

Perception of Service Quality on Customer’s Satisfaction in Selected Private Hospitals (A Comparative Study EHCC Hospital and FORTIS Healthcare Jaipur)

Rachna Baid

MBA-HR Sem-IV

2019-20

11

Dr. Varsha Choudhary

A study on talent management and it’s inpact on employee performance in IT industry

Pavneet kaur

MBA-HR Sem-IV

2019-20

12

Dr. Varsha Choudhary

A study of job satisfaction

Riddhi patel

MBA-HR Sem-IV

2019-20

13

Dr. Varsha Choudhary

Impact of workforce diversity on employees performance (A case study of CK Birla Hospital )

Shruti Jain

MBA-IB Sem-IV

2019-20

14

Dr. Varsha Choudhary

Effect of green supply chain management on operational performance of manufacturing industry in jaipur and customer satisfaction

Sweety solanki

MBA-IB Sem-IV

2019-20

15

Dr. Varsha Choudhary

IMPACT OF GREEN HRM PRACTICE ON EMPLOYEE PERFORMANCE” WITH SPECIAL REFERENCE TO WIPRO LIMITED, JAIPUR

VARSHA CHOUHAN

MBA-HR

2019

16

Dr. Varsha Choudhary

IMPACT OF GUERILLA MARKETING ON CONSUMER  BUYING BEHAVIOUR     (A Case Study of COCA COLA)

VASUNDHARA KUMARI DEORA

MBA-HR

2019

17

Dr. Varsha Choudhary

Perception of Customer TowardsCustomer Relationship Management(With special reference to Ford Motors, Jaipur)

YOGITA CHANDAK

MBA-HR

2019

18

Dr. Varsha Choudhary

Perception of consumers towards Carbonated and Non-Carbonated Drink(With Special Reference to Coco-Cola)

YOGITA ROGANI

MBA-HR

2019

19

Dr. Varsha Choudhary

Impact of Brand Image on Buing Behaviour of consumer towards Patanjali

Aayushi Jain

MBA-IB

2019

20

Dr. Varsha Choudhary

Impact of motivation on the productivity of employees

Neha Sharma

MBA-HR

2019

21

Dr. Varsha Choudhary

The Effect of Country of origin on Consumer Purchase Intension

Prachi Kothari

MBA-IB

2019

22

Dr. Varsha Choudhary

Impact of Brand Image on customer’s buying perception (A comparative Study of Maggi and Yippee)

Priyanshi Bagh

MBA-IB

2019

23

Dr.Varsha Choudhary

An Empirical Study on effect of International Sports Brands on Generation Z

Girisha Khemani

MBA-IB

2019

24

Dr. Varsha Choudhary

Impact of Green HRM practice on employee performace

Varsha Chouhan

MBA-HR

2019

 

Association With Professional Bodies: 

Member of All India Commerce Association

Other Activities: 
ONLINE COURSES
  • LinkedIn Certificate of “Become a Supply Chain Manager”, May 8,2020
  • PRIA International Academy “Community University Engagement: Moving Towards Engaged Teaching, Research and Teaching” May 2020.
CERTIFICATION
  • Certified Innovation Ambassador (Advance Level) of MOE’s Innovation cell & AICTE
FACULTY DEVELOPMENT PROGRAMME
  • Faculty development programme on “Managing online classes and Co-Creating MOOCS 3.0” By Teaching learning centre, Ramanujan College, University of Delhi, From July 25-August 10, 2020, Obtained Grade A+.
  • Faculty development programme on “Role of Teachers in Quality Enhancement and Accrediation” By IQAC Cell of Kristu Jayanti College, Bengaluru, From May11-May18 2020.
  • Faculty development programme on “New Challenges in Business Management- A Strategic Approach”(Pre and Post Covid scenario), By Andhra Loyola Institute of Engineering and Technology, From June 8-June 10.
Consultancy Areas: 

International Business, General Management