Dr. Varsha Choudhary

Designation:

Assistant Professor

Educational Qualifications:

Degree

Institute

Bachelor of Commerce (B.Com)

Kanoria College, University of Rajasthan, Jaipur

Master of International Business (MIB)

The IIS University

Doctor of Philosophy (Ph.D.) in Management

The IIS University

Master in Commerce (EAFM)

Rajasthan University

Areas of Interest / Specialization:

International Business
Supply Chain Management
Logistics Management `
Business Administration
General Management
Foreign Trade Management
Entrepreneurship

Subjects Taught:

AT UG Level

Basics of International Business
Export Finance and Procedure
International Marketing management
International trade & Finance
Export Import Finance
Elements of Export Logistics
Export Import Documentation & Procedure
Business Economics
Economic Environment in India
Economic Environment in Rajasthan
Organizational Behavior

AT PG Level

International Business
P&B Management
Marketing Management
International Business Enviornment
International Finance
Organizational Behavior
International Supply Chain Management and Logistics
International Human Resource Management
Export Import Procedure and Documentation
Basics of Entrepreneurship
Business Legislation
Innovation Development & Management
Social Entrepreneurship
Cross Culture Management
International Logistics Management

Publications Profile:

PUBLICATIONS

INTERNATIONAL JOURNAL

Dr. Varsha Choudhary “Innovation and Entrepreneurship Relationship”, International Journal of Management, Technology and Engineering, Vol-X,Issue III, March 2020, 298-303.
Dr. Varsha Choudhary “Legal Status and Rights of Women in Indian Constitution”, International Journal of Advanced in Management, Technology and Engineering Sciences, Vol-8,Issue V, May 2018, 26-31.
Dr. Varsha Choudhary “The Impact of marketing mix strategieson Hospital’s Performance Measured by Patient’s Satisfaction (An Empirical Study on Santokba Durlabhji Memorial Hospital, Jaipur)”, IITM Journal of Management & IT, Vol-09,2018, 132-137.
Dr. Varsha Choudhary, “A study of employee welfare activities and its impact on employee efficiency in hospitals (with special reference to fortis hospital, jaipur, rajasthan)”, International journal of advanced in management, Technology and engineering sciences, Vol-07, Dec-2017, 214-219.
Ms. Varsha Choudhary, Dr. Ankita Jain “Branding: An effective tool to achieve competitive advantage (A study of Fortis Hospital Jaipur)”, International Journal in management & Social Sciences, Vol-03, Issue-09, Sep,2015, 214-220.
Ms. Varsha Choudhary, Dr. Ankita Jain “Rural Tourism in Rajasthan: Challenges and Opportunities, International Journal of Management and Social Development, Vol-2 number-5, May, 2015, 10-14.
Ms. Varsha Choudhary, Dr. Ankita Jain “Service Quality: An Effective tool to Measure Customer Satisfaction ( A Study of Selected Five Star Hotels of Jaipur)”, International Journal in management & Social Sciences, Vol. 2, number 5, March, 2015, 120-126.

NATIONAL JOURNAL

Dr. Varsha Choudhary, Dr Ankita Jain “Patient’s Perception Regarding Selected Dimensions of Service Quality (A Case of Fortis Escorts Hospital, Jaipur)”, OORJA,Volume 14/ No.3, Sep-Dec 2016, 31-40.
Ms. Varsha Choudhary, Dr. Ankita Jain “Micro Finance & Empowerment of Rural Women: An Empirical Study with Special Reference to Rajasthan”, Proficient, Vol-VII, Issue-V, May, 2015, 53-59.
Ms. Varsha Choudhary, Dr. Ankita Jain “Handicrafts of Jaipur: A marketing analysis”, Proficient , Vol-VI, Issue-II, Feb, 2014, 42-48.
Ms.Varsha Choudhary, Dr. Ankita Jain “Impact of service quality of shopping malls on customers (with reference to MBA students of Jaipur”, Shodh samiksha aur mulyankan, Vol-V, Issue- 61, 62, Feb-march 2014, 11-14.

CHAPTER IN EDITED BOOK

Dr. Varsha Choudhary, “Blue Pottery Industry in Jaipur”, Emerging trends for Commerce and Management”, Chapter-23, Oct-2021, 283-290

CONFERENCES ATTENDED

Dr. Varsha Choudhary, Webinar on “E-Business and Cyber Security” By CBS Cyber Security Services in association with Jay Narayan University Jodhpur on June 27-28, 2020.
Dr. Varsha Choudhary, Webinar on Rebooting the Economy Through Industry: From BC (Before corona) to AC (After corona)- Challenges and Opportunities By ICFAI University Jaipuron, June 16,2020.
Dr. Varsha Choudhary, National E-Seminar on “Revival of Indian Economy after Covid-19, By Department of Humanities, Acropolis Institute of Management Studies & Research, Indore on June 7,2020.
Dr. Varsha Choudhary, National Seminar on “Covid-19-The Isuues & Challenges before Higher Educationon By Maharshi Dayanand Saraswati University,Ajmer on May 16-22,2020.
Dr. Varsha Choudhary, Webinar on Economic Recovery Post Covid-19 The Road Ahead, By ICFAI University Jaipur on May 13, 2020.
Dr. Varsha Choudhary, “National Women Conference”,9-10th March 2018.
Dr. Varsha Choudhary, "BICON-2017", Oct, 11, 2017.
Ms. Varsha Choudhary, "70th All India Commerce Conference (Indian Commerce Association)”, Oct, 12-14, 2017.
Ms. Varsha Choudhary, Dr. Ankita Jain “69th All India Commerce Conference (Indian Commerce Association)”, Nov, 11-13,2016
Ms. Varsha Choudhary, Dr. Ankita Jain “International Conference on Marketing (ICM)- 2015 Contemporary Trends & Challenges Across the Globe”, April, 3-4,2015.
Ms. Varsha Choudhary, Dr. Ankita Jain “67th All India Commerce Conference (Indian Commerce Association)”, Dec, 27-29,2014.
Ms. Varsha Choudhary, Dr. Ankita Jain “National conference on “changing scenario of business management & finance in India”, Jan, 30-31, 2014
Ms. Varsha Choudhary, Dr. Ankita Jain “International conference on “social responsibility in economic perspective- A global issue”, Jan, 11-13, 2014
Ms. Varsha Choudhary, Dr. Ankita Jain “8th Biyani International Conference (BICON-13) on Contemporary Issues in Management of Business”, Sep, 24, 2013
Ms. Varsha Choudhary “Interdisciplinary national conference on “sustainable rural development in India: efforts and challenges”, Sep, 18-19,2012.

PAPER PRESENTED

Dr. Varsha Choudhary, International Conference on Shifting Paradigm in Business Economy and Society: Vision 2050 on September 9-10, 2020.
Dr. Varsha Choudhary, International Webinar on Rsurgence of Business Growth Post Covid-19: Challenge and Strategies, By Faculty of Management Studeis MohanLala Sikhadia University, Udaipur on May 8-9, 2020.
Ms. Varsha Choudhary, Dr. Ankita Jain "70th All India Commerce Conference (Indian Commerce Association)”, Oct, 12-14, 2017.
Ms. Varsha Choudhary, Dr. Ankita Jain "BICON-2017", Oct, 11, 2017.
Ms. Varsha Choudhary, Dr. Ankita Jain “National Conference on “Sustainable Growth of Business: Strategies and Challenges”, October, 16-17, 2015

Research Projects:

S. No.	Name of Supervisor	Title	Name of Candidate	Class, Subject, semester	Year
1	Dr. Varsha Choudhary	Impact of Country Origin Image on Brand Equity: A study of Apparel Industry	Nisha Gurung	MBA-IB Sem-IV	2021-22
2	Dr. Varsha Choudhary	Impact og Global Branding on Luxury Products	Hema Rathore	MBA-IB Sem-IV	2021-22
3	Dr. Varsha Choudhary	SOCIAL MEDIA MARKETING AND ITS IMPACT ON CUSTOMER (WITH SPECIAL REFERENCE TO APPARELS EXPORT INDUSTRY)	Komal Goenka	MBA-IB Sem-IV	2021-22
4	Dr. Varsha Choudhary	A Study on E-Recruitment sources on Job Seekers (With Special Reference to Jaipur City)	Himanshi Panwar	MBA-IB Sem-IV	2020-21
5	Dr. Varsha Choudhary	Impact of Online Marketing on Consumer Buing Behaviour Towards Garments	Garvita Jain	MBA-IB Sem-IV	2020-21
6	Dr. Varsha Choudhary	A Study on Consumer Buying Behaviour towards Amazon E-Commerce website during Pandemic	Darshika Parmar	MBA-IB Sem-IV	2020-21
7	Dr. Varsha Choudhary	A study on Effect of HRM practice on Employee Retention of BPO Industry (With special Reference to Seven Bridge Advisors)	Ms. Pooja Aagarwal	MBA-HR Sem-IV	2019-20
8	Dr. Varsha Choudhary	Impact of workplace diversity	Yashita Sharma	MBA-HR Sem-IV	2019-20
9	Dr. Varsha Choudhary	A study on effect of stress on employees performance with special reference to BSL limited Bhilwara	Shubhangi Mundra	MBA-HR Sem-IV	2019-20
10	Dr. Varsha Choudhary	Perception of Service Quality on Customer’s Satisfaction in Selected Private Hospitals (A Comparative Study EHCC Hospital and FORTIS Healthcare Jaipur)	Rachna Baid	MBA-HR Sem-IV	2019-20
11	Dr. Varsha Choudhary	A study on talent management and it’s inpact on employee performance in IT industry	Pavneet kaur	MBA-HR Sem-IV	2019-20
12	Dr. Varsha Choudhary	A study of job satisfaction	Riddhi patel	MBA-HR Sem-IV	2019-20
13	Dr. Varsha Choudhary	Impact of workforce diversity on employees performance (A case study of CK Birla Hospital )	Shruti Jain	MBA-IB Sem-IV	2019-20
14	Dr. Varsha Choudhary	Effect of green supply chain management on operational performance of manufacturing industry in jaipur and customer satisfaction	Sweety solanki	MBA-IB Sem-IV	2019-20
15	Dr. Varsha Choudhary	IMPACT OF GREEN HRM PRACTICE ON EMPLOYEE PERFORMANCE” WITH SPECIAL REFERENCE TO WIPRO LIMITED, JAIPUR	VARSHA CHOUHAN	MBA-HR	2019
16	Dr. Varsha Choudhary	IMPACT OF GUERILLA MARKETING ON CONSUMER BUYING BEHAVIOUR (A Case Study of COCA COLA)	VASUNDHARA KUMARI DEORA	MBA-HR	2019
17	Dr. Varsha Choudhary	Perception of Customer TowardsCustomer Relationship Management(With special reference to Ford Motors, Jaipur)	YOGITA CHANDAK	MBA-HR	2019
18	Dr. Varsha Choudhary	Perception of consumers towards Carbonated and Non-Carbonated Drink(With Special Reference to Coco-Cola)	YOGITA ROGANI	MBA-HR	2019
19	Dr. Varsha Choudhary	Impact of Brand Image on Buing Behaviour of consumer towards Patanjali	Aayushi Jain	MBA-IB	2019
20	Dr. Varsha Choudhary	Impact of motivation on the productivity of employees	Neha Sharma	MBA-HR	2019
21	Dr. Varsha Choudhary	The Effect of Country of origin on Consumer Purchase Intension	Prachi Kothari	MBA-IB	2019
22	Dr. Varsha Choudhary	Impact of Brand Image on customer’s buying perception (A comparative Study of Maggi and Yippee)	Priyanshi Bagh	MBA-IB	2019
23	Dr.Varsha Choudhary	An Empirical Study on effect of International Sports Brands on Generation Z	Girisha Khemani	MBA-IB	2019
24	Dr. Varsha Choudhary	Impact of Green HRM practice on employee performace	Varsha Chouhan	MBA-HR	2019

Association With Professional Bodies:

Member of All India Commerce Association

Other Activities:

ONLINE COURSES

LinkedIn Certificate of “Become a Supply Chain Manager”, May 8,2020
PRIA International Academy “Community University Engagement: Moving Towards Engaged Teaching, Research and Teaching” May 2020.

CERTIFICATION

Certified Innovation Ambassador (Advance Level) of MOE’s Innovation cell & AICTE

FACULTY DEVELOPMENT PROGRAMME

Faculty development programme on “Managing online classes and Co-Creating MOOCS 3.0” By Teaching learning centre, Ramanujan College, University of Delhi, From July 25-August 10, 2020, Obtained Grade A+.
Faculty development programme on “Role of Teachers in Quality Enhancement and Accrediation” By IQAC Cell of Kristu Jayanti College, Bengaluru, From May11-May18 2020.
Faculty development programme on “New Challenges in Business Management- A Strategic Approach”(Pre and Post Covid scenario), By Andhra Loyola Institute of Engineering and Technology, From June 8-June 10.

Consultancy Areas:

International Business, General Management

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