Dr. Shubha Meghwanshi

Designation: 
Senior Assistant Professor
Email: 
shubha.meghwanshi@iisuniv.ac.in
Educational Qualifications: 

Course

Institution Board/University

Year of passing

Ph.d

Department of Management Studies,Ajmer,

Maharshi Dayanand Saraswati University. Ajmer

2015

NET(Management)

UGC

2008-December

MBA (Marketing)

 Department of Management Studies, Ajmer. Maharshi Dayanand Saraswati University. Ajmer

2008

B. A. (Eng. Hons.)

Sophia Girls College, Ajmer Maharshi Dayanand Saraswati University. Ajmer

2006

Xll STD

AECS Rawatbhata (CBSE)

2003

Xl STD

AECS Rawatbhata (CBSE)

2001

 

Career Profile: 
  •  Worked as a Visiting Faculty at Faculty of Management Studies, MDS University, Ajmer for 2½ years.

 

  • Senior Assistant Professor , Department of  Management Studies, IIS (deemed to be University.
Areas of Interest / Specialization: 

Brand Management

Marketing Management

Digital Marketing

Advertising Management

General Management

Marketing of services

Entrepreneurship management

Strategic Management

Subjects Taught: 

 Brand management, Marketing Management, Organisational Behaviour, General Management, Sales and Distribution Management, Marketing of Services, Human Resource Management,Advertising Management, Digital Marketing,photoshop,Illustrator,Flash, Quark Express and Strategic Management.

Research Guidance: 

Guiding 4 research scholars registered with  IIS (deemed to be)University.

Publications Profile: 

  • Dr Shubha Meghwanshi (2020) “Inbound Marketing - A New Concept in Digital Business” IJMTE Volume X, Issue III, March 2020.

  •  Dr Shubha Meghwanshi (2019) “A Study of Handicraft Marketing Strategies: With special reference to Jaipur, Rajasthan” IJMTE Volume IX, Issue V, MAY 2019.

  • Dr Shubha Meghwanshi (2016) Achieving High customer value while revealing the environment &climatic issues: A functional Approach towards Sustainable development. Entrepreneurship, Management and Sustainable Development”, Aditya Informatics And Research Centre.(ISBN N0.9789385135002.) 
  •  Dr.Shubha Meghwanshi (2016) Entrepreneurship Education in India-Role of B-Schools in promoting Entrepreneurship Education”.Research Icon (A multi disciplinary quarterly research Journal) Vol.1no-3,October 2015-January with ISBN no-20162395-6585. 
  •  Shubha Meghwanshi (2012) PDSA & DMAIC in Higher Education at Micro Level: A Bottom-Up Approach for Assuring Quality Issues in Higher Education Special Issues on Contemporary Management Research, Journal of Management and Science (ISSN:2249-1260). 
  • Shubha Meghwanshi (2012) The B-School of Tomorrow: The Changing Priorities of Management Education conference proceedings of the National Conference on “Sustaining Growth in the Era of Global Recovery-SGEGR-2011” (August 26-27, 2011) held at Vel Tech High Tech Dr.Rangarajan Dr.Sakunthala Engineering College, Avadi, Chennai. ISBN: 978-93-80530-39-0 

BOOKS EDITED/CHAPTERS CONTRIBUTED :Co-Edited a book-“Perspectives on Business and Management” By Aditya Informatics and Research Centre, Bikaner. ISBN-978-93-82135-01-9. December,2016. 

  • Contributed two chapters (Marketing: An Introduction & Marketing Environment) in the edited book of Marketing Management, published by Vardhman Mahaveer Open University, Kota in 2012. ISBN No. 978-81-8496-315-1.
Conference Organization: 

Member of organizing committees of various conferences held in the university.

Association With Professional Bodies: 

Member-ICA

Consultancy Areas: 

Advertising and Brand management. Digital marketing Marketing Management.