Dr. Mahima Rai

Papers/Articles published:

1. Ankush Gupta & Mahima Rai (2024). ENTREPRENEUR MARKETING: STRATEGIES FOR START-UPS AND SMALL BUSINESSES. Annals of the Bhandarkar Oriental Research Institute, CI(6). ISSN: 0378-1143. Impact Factor: 6.5.

2. Ankit Kala & Mahima Rai (2024). Comparative Analysis of Key Financial Ratios Based on IND AS and IFRS: Study of Indian Listed Companies. Rabindra Bharati University Journal of Economics, XVIII. ISSN: 0975-802X.

3. Mahima Rai & Anisha Jain (2023). An Empirical Study of Awareness and Perception about Usage of Digital Payment Modes among Women. SJIM Business Review, 17(1). ISSN: 0973-9076. Retrieved from SJIM Business

4. Joohi Chaturvedi & Dr. Mahima Rai, Dr. Renu Chaturvedi (2023). Effectiveness of Synchronous Training Programs. International Research Journal of Humanities and Interdisciplinary Studies (IRJHIS), 4(3). ISSN: 2582-8568. Retrieved from IRJHIS.

5. Ankit Kala,& Dr Mahima Rai (2023). A Comparative Study of Balance Sheet and Income Statement Prepared under IND AS and IFRS with Special Reference to Infosys Ltd. South India Journal of Social Sciences, XXI(9). ISSN: 0972-8945.

6. Joohi Chaturvedi & Dr Mahima Rai (2021). Effectiveness of Spoken Tutorial Method in Software Training. The IIS University Journal of Commerce & Management, 10(I). ISSN: 2320-4907. Retrieved from IISJCM.

7. Jigyasa Samaria & Dr Mahima Rai (2021). Impact of Internal Communication System on Employee's Performance in Media Houses of Rajasthan. PIMT Journal of Research, 13(4). ISSN: 2278-7925.

8. Joohi Chaturvedi & Dr Mahima Rai (2021). Effectiveness of Training Program on “Design & Analysis of Machines Using MATLAB & Motionview”. IETE Journal of Research (Special issue on ICSDG-2020), 67(5). ISSN: 0377-2063 (Print), 0974-780X (Online). Retrieved from IETE Journal.

9. Joohi Chaturvedi, Mahima Rai , Effectiveness of Placement Strategy in Higher Education, published in LangLit, An International Peer-Reviewed Open Access Journal, ISSN 2349-5189, Vol. 7 Issue 4, pg 129-149, May 2021.
10. An empirical analysis of usage of Social Networking sites by Job seekers in Rajasthan, Umang Raj, Mahima Rai, PIMT Journal of Research UGC approved (Care list), ISSN 2320-0693 Vol. 19 Issue 1 Month July Year 2020
11. Effectiveness of Training Program on “Design & Analysis of Machines Using MATLAB & Motionview”, J Chaturvedi, M Rai, IETE Journal of Research, 23 March 2021(Scopus Indexed)
12. Joohi Chaturvedi, Mahima Rai, Rashmi Chaturvedi, Higher Education Effectiveness through Instrumental and Terminal Values Oorja   International    18 Issue1, 31-52, Jan-Jun2020,"0974-7869, 2395-6771", https://zenodo.org/record/4501713#.YFxsoa8zY2w
13. An Empirical Study on the Role of Social Networking Sites in Recruitment, U Raj, M Rai, Sambodhi 43 (04), 42-47
14. An Empirical Study on Digital Payment Behaviour During Lockdown, A Jain, M Rai, Shodh Sarita 7 (28), 12-17
15. An Empirical Study on the Utilization of Digital Wallets among Students, International Journal of Education, Modern Management, Applied Science & Social Science (IJEMMASSS), Anisha Jain, Mahima Rai, March 2021, 3(1), 211-215
16. Joohi Chaturvedi, Dr.Mahima Rai ;Dr.Rashmi Chaturvedi “Education Effectiveness through Instilled Values in Students, IJSRED (http://www.ijsred. com/volume3/issu e5/IJSREDV3I5P76.pdf), Volum e 3 – Issue, 618- 629, ISSN 2581- 7175
17. Joohi Chaturvedi, Dr.Mahima Rai;Abhinav Chaturvedi, Effectiveness of Online Meditation Programs, IJTSRD (https://www.ijtsrd .com/papers/ijtsrd3 3582.pdf), Volume-4 Issue-6 1107- 1119 2456- 6470
18. Role of Human Resource Management and Quality Management in Higher Educational Institutions, Studies of Indian Place Names, Vol 40, Issue 3, 1461-1490, Feb-20, 2394-3114, UGC Care Listed Journal. 

19. A Study on the Factors Affecting Export Competitiveness of Gems and Jewellery Industry of India, International Research Journal of Business & Management, ISSN 2322-083X, Volume No – XI Issue –6 June – 2018, page 13-20.

20. An Empirical Study on Performance Monitoring and Online payment System (With special reference to ASHA Soft), SJCC Management Research Review, A Bi-Annual peer Reviewed Journal),UGC Approved journal (Sr No 62905), Vol 8 (1), June2018, ISSN 2249-4359. Pg 33-45.

21. A Study of the Relationship between Quality of Work Life and Performance of Employees in Insurance Sector,International Journal of Scientific Research, 2277-8179,Vol 7, Issue 01 January 2018

22. Quality of Work Life and its impact on Employee Performance in Insurance Companies, International Journal of Emerging Business Issues
    0975-8925, Vol 9, Issue 10, October 2017
23. Factors Contributing towards Quality of Work Life in Insurance Sector, International Journal of Scientific Research and Management (IJSRM)
    2321-3418, Vol 5, Issue 7 ,July 2017
24. A Study on Empowerment of ASHA Sahyogini through Training, Global Journal for Research Analysis,ISSN-2277 - 8160, Vol VI Issue VI, June 2017
25. A Study on Next Generation Jewelers:Issues and Challenges, Splint International Journal of Professionals, Vol No IV, 39-44, ISSN:2349-6045, Listed in Ulrich's Periodicals Directory@Proquest, USA, March 2017
26. E- HRM: A Review of Contemporary Engine for Organization Triumph,International Research Journal of Human Resources and Social Sciences,ISSN (o) 2349-4085 ISSN (P) 2394-4218 Vol.(3) Issue 8 ,August 2016, pp 252-266
27. Quality of Work Life in Insurance Sector, Journal of Commerce & Management, National. Vol 4,81-84,Nov 2015,ISSN 2320-4907
28. “Mobile Marketing: A Comparative Study of Online and Retail Stores”,International Journal Of Marketing, Financial Services & Management Research, International, Vol.4 (11),pp. 59-70, NOVEMBER (2015),2277-3622, 3.454 SJIF Scientific Journal impact factor of IJMFSMR
29. Strategic Human Resource development for Rural Women Health Activisits- Issues and challenges, Impetus - Xavier's Interdisciplinary Research Journal, National, Volume IV, 175-179, August 2015, 2278-0254.
30. "An empirical analysis of the Stock price behavior on Merger and Acquisition Announcement (With specific reference to mergers involving ICICI bank)",publisned inSMART journal of Business Management Studies,Tiruchirappalli,Vol 10, No 2, July-Dec 2014,ISSN 0973-1598 (Print)2321-2012 (Online),UIF 0.9594(2013), GIF 0.656(2012),Indexed
31. “Cross-Border Merger & Acquisitions-Gaining momentum”, published in Journal of Accounting Studies, Department of Accountancy and Business Statistics, University of Rajasthan, Jaipur, Vol 11, No. 2, ISSN 0972-1371, June 2013. (Co-author, Prof (Dr M C Sharma),pg 17-22
32. “Social Audit and Mahatma Gandhi National Rural Employment Guarantee Act (MGNREGA),” published in Journal of Business and Management, Department of Business Administration, University of Rajasthan, Jaipur, Volume 7, Number 2, Dec 2012, ISSN 2277-8012, pg250-255, (Co-author, Prof (Dr M C Sharma)
33. "Post-merger branding strategies of Banks", published in Journal of Commerce & Management, IISU, NOV 2012.
34. " Post merger performance of Indian Banks", published in The Indian Journal of Commerce, Vol 65, No.3, July-Sept 2012, ISSN 0019-512X. (Co-author, Prof (Dr) M C Sharma)
35. "An empirical analysis of M & A in the Indian Banking using EVA as a Tool", published in BHU Management Review, Vol 2, Issue-2, July-December, 2011, ISSN 2231-0142.(Co-author, Prof (Dr) M C Sharma)
36. “Convergence to IFRS: India’s Preparedness”, published in Journal of Accounting Studies, ISSN 0972-1371, Aug, 2011. (Co-author, Prof (Dr M C Sharma)
37. The Subodh Journal of Recent trends in Information Technology, ISSN: 0975-9875, “E-finance-A tool for SMEs growth”, July 2010.
38. “Honing Entrepreneurial Skills - Role of B-Schools”, published in MBA Review, March 2010 (ICFAI University Press, ISSN0972-6764).
39.  “Technology led Transformations”, published in MBA Review, Nov. 09 (ICFAI University Press, ISSN 0972-6764).
40. OORJA- Journal of Management & IT (ISSN -0974-7869), IIIM, Jaipur, “Corporate Governance in International Perspective”, Volume 7/number1, JAN-APRIL, 2009. (Refereed)

Paper published in Conference/ Seminar Proceedings

1. Effectiveness of Online Training Programs , published in proceedings of the 18^th ANQ Congress held online on 22-23 October, 2020, organized by Korean Society for Quality Management, Seoul, Korea, 238-260

2. Employability and Skill Development in India: A Review and Future Directions (Chapter 3) in book titled "Emerging Issues in Social Sciences ", INSPIRA Research Foundation, Oct-19, ISBN 978-81-938131-2-6

3. Socio-Economic Empowerment through ICT ( A study on Working Women of Jaipur), Proceedings of the National Seminar on “Women Empowerment and Inclusive Growth” organized on 13-14 March 2015 published by RBSA Publishers in Book form with ISBN No. 978-81—7611-745-6, First Edition,2016, pp 170-179
4. “Green Accounting-A tool for painting India green”, published in book -“Emerging Issues in Accounting and Finance”, published by FMS, Pacific Academy of Higher Education and Research University, Udaipur, ISBN No 978-81-930017-0-7, Aug, 2015
5. "An Empirical Analysis of Impact of M & A on Operating Performance", published in proceedings of "SIFICO 2015, Conference on Contemporary issues in Modern Finance", 7th Feb 2015. (Co-author, Prof (Dr M C Sharma)
6. “Basel II – Implications for Indian Banking”, published in Aishwarya Research Communication, (ISSN: 0975-3613), Vol.No 1, Journal of Aishwarya College, Udaipur, Rajasthan, August, 2009.

Participation in National Seminars/Conferences:

1. Ankit Kala, Dr Mahima Rai presented paper titled “An Empirical Study of Key Financial Ratios based on Ind AS and IFRS: Evidence from an Indian Pharmaceutical Company” in International Conference on Innovative and Sustainable management Practices organized by Patel Institute of Science and Management, Bengaluru on 30-Oct-23                
2. Dr Mahima Rai,        Anisha Jain presented paper titled “Issues and Challenges in Digital Payment: An Empirical Study of Customers of Rajasthan” in National conference of AICC organized by OP Jindal University from 13-15 Dec 2023
3. Ankit Kala, Dr Mahima Rai presented paper titled “Comparative analysis of Key Financial Ratios based on Ind AS and IFRS” in International Conference on “Harmony in Innovation: Navigating Global Business Landscapes through Emerging Technologies and Dynamic Management Strategies” organized by D. Y. Patil B-School, Pune from 3-5 March 2024                    
4. Khushi Shukla, Dr Mahima Rai presented paper titled “           Effect of ESG Issues on Investment Decisions of Generation Z” in International Conference on “Harmony in Innovation: Navigating Global Business Landscapes through Emerging Technologies and Dynamic Management Strategies” organized by       D. Y. Patil B-School, Pune from3-5 March 2024
5. Dr Mahima Rai,Ms. Anisha Jain presented paper titled “ISSUES AND CHALLENGES IN DIGITAL PAYMENT:AN EMPIRICAL STUDY OF CUSTOMERS OF RAJASTHAN” in International Conference on Recent Advancements in Commerce, Management and Technology (ICRACMT-2022) organized by Dayananda Sagar College of Arts, Science and Commerce Shavige Malleshwara Hills, Kumaraswamy Layout, Bangalore on December 15th & 16th, 2022 
6. Ankit Kala, Dr Mahima Rai presented paper titled “A Comparative Study of Balance Sheet and Income Statement prepared under Ind AS and IFRS with Special Reference to Infosys Ltd.” in Virtual 6th National Business Research Conference on “Innovation and Advances in interdisciplinary Business Research (IAIBR’23)” organized by "Department of Management Studies, Dhanraj Baid Jain College, Chennai, Tamil Nadu, India” on 28/01/2023               
7. Dr Mahima Rai  Ms. Anisha Jain presented paper titled “An Empirical Study of Awareness and Perception about Usage of Digital Payment Modes among Women” in the Fifth International Conference on  "Business Transformation: Best Practices, Lesson Learned and Future Priorities" organized by St Joseph College Bengaluru from 17-18 feb 2023
8. Presented paper titled “Skill Development of Asha Sahoyogani through Training & Technology (A Case Study of the Barmer Region, Rajasthan)” at 72nd All India Commerce Conference organized by Kalinga Institute of Industrial Technology (KIIT) Deemed to be University, Bhubaneswar, Odisha on 22-24 December 2019
9. Presented paper titled “Higher Education Effectiveness through Instilled Values in Students” at National Conference on Contemporary Trends and Challenges in Global Business Management organized by IIS (deemed to be University), JAIPUR on 27th-28thSeptember 2019
10. Presented paper titled " Investment Decisions of Women Entrepreneurs-A Behavioural Perspective", at 41st All India Accounting Conference and International Seminar on Accounting Education and Research, organized by Manipal University Jaipur on 5-6 Jan 2019.
11. Presented paper titled "Impact of Demonetization on Customers-A Study of Bank Customers in Jaipur" at 70th All India Commerce Conference organized by The IIS University Jaipur from 12-14 Oct 2017. Paper was shortlisted in 5 Best Papers of the technical session II (Cash to Cashless Economy: Challenges and Opportunities) for BBAY award.
12. Presented paper titled "Impact of Quality of Work Life on Employee Performance in Selected Private Life Insurance Companies" at National Conference on Changing Economic and Business Environment in India Prospects and Challenges” organized by Christ Institute of Management, Ghaziabad from 09-10 February 2018
13. Presented paper titled "Consolidation in Indian Banking- Issues & Challenges" at National Conference on New Paradigms in Financial Sector: Challenges & Opportunities organized by Accounting & Taxation, Faculty of Commerce & Management, The IIS University, Jaipur on February 10-11, 2017.
14. Presented paper titled "A Study on Empowerment of ASHA Sahyogini through Training" in National Conferenceon Women’s Employment , Entrepreneurship and Empowerment: Sustainable Pathways to Egalitarian Society organized by CRIT, The  IIS University, Jaipur, sponsored by ICSSR on 30-31 Jan 2017.
15. Presented paper titled "Next generation jewelers: plans and expectations", in National Conference on Indian Business World: Challenges and Opportunities, organized by The IIS University, Jaipur, on 02-03 September,2016. Won best paper award for it.
16. Presented paper titled "Women Empowerment through ICT" at National Seminar on Women Empowerment and Inclusive Growth, sponsored by ICSSR at the  IIS University from 13-14 March 2015.
17. Presented paper titled Strategic Human Resource Development for Rural Women Health Activists –   Issues and Challenges at conference on "Holistic growth: symbiosis of theory and practice", at Xavier’s College, Jaipur, February 12-13, 2015
18. Presented paper titled "An Empirical Analysis of Impact of Merger and Acquisitions on Operating Performance of Banks" at SIFICO 2015,  Contemporary Issues in Modern Finance,K.J. Somaiya Institute of Management Studies & Research,Vidyanagar, Vidyavihar (E), Mumbai, February 7, 2015.
19. Presented paper titled "Green Banking for Environment Sustainability at Conference on Changing Times: Reinventing the Indian Growth Story, SKIT, Jaipur, 21-22 Nov 2014
20. Presented paper titled "Human Resource Accounting-Valuing the most valuable asset", at National Conference held at SS Jain, Subodh P.G College, Jaipur, on 22-23 Jan 2013.
21. Presented paper titled “Post merger branding strategies in banks” at AICTE sponsored National conference organized by Balaji College of Engg & Tech, Jaipur on 27-28 April, 2012. Abstract published.
22. Presented paper titled “FDI in Multibrand Retail in India-Issues and concerns”, at UGC sponsored National Seminar organized by Government College, Ajmer on 01 and 02 March, 2012.
23. Presented paper titled “Forensic Accounting: A growing Arena”, at National Conference, organized by Department of Commerce, S.S Jain P.G College, Jaipur on 10-11 February, 2012.Abstract published
24. Presented paper titled “Carbon credit accounting in India-An opportunity and a boon”, at 34th All India Accounting Conference held at University of Rajasthan on 17-18 Dec, 2011. Abstract piblished
25. Presented paper titled “Innovations in SMEs financing” at the National conference on Management and IT, held on 19-20, April, 2011 at IIIM, Jaipur.Abstract published
26. Presented Paper for National Seminar on “MNREGA: Opportunities and Challenges”, at Commerce College, University of Rajasthan, Jan 8-9, 2011.
27. Presented paper titled “Role of FDI in Indian Economy”, at AICTE sponsored National Seminar on Emerging Business Trends in India, organized by SKIT, Jaipur, 25-27 Oct, 2010.Abstract published
28. Presented a paper entitled “E-finance – A tool for SMEs Growth”, at National Conference on Recent Trends in IT: Opportunity & challenges organized by Subodh P.G. College, Jaipur, 26-27 Feb. 2010.
29. Attended a seminar on “Taxation challenges and solutions: Investment 2010”, organized by FICCI on Feb 19, 2010.
30. Attended Management seminar on “Accounting Standards & Corporate Accounting Practices”, organized by Biyani Institute of Science & Management, Jaipur, from 29 Sept-01 Oct 09, in association with AICTE, New Delhi.
31. Presented a paper entitled “International Accounting Standards-India’s Preparedness”, at “All India Commerce Conference”, organized by MDS University Ajmer from 10th-12th Oct, 09.
32. Presented a paper entitled “The Merger Moves in Indian Banking”, at National Conference on “Global Economic Upheavals & Strategic Management Initiatives”, held at Apex Institute of Management & Science in March 2009. Abstract published
33. Presented a paper entitled, “Corporate Governance & Pillars of Investor Protection”, at National Seminar on Corporate Governance & Ethical issues in changing Economic Scenario”, organized by University Commerce College, University of Rajasthan, Jaipur, on 25-26 Feb, 2009.
34. Presented a paper entitled “ Corporate Governance in International Perspective”, at National Seminar on “Redefining Global Business Competitiveness”, organized on 24th Feb, 09 at IIIM, Jaipur.
35. Presented a paper entitled “Impact of FDI & FIIs on Indian economy”, at UGC sponsored national conference     on “Investment Scenario in India – Trends & Issues”, organized by Faculty of Commerce, University Maharani’s College, Jaipur from 10th-11th Dec 08 and won gold medal for the same. (Date 10-11 Dec 08).

Participation in International Seminars/Conferences:

1. Two-Day International Conference Titled “Exploring Collaborative Research Opportunities in Humanities and Social Sciences - Beyond Boundaries”, organised by the Department of Humanities and Social Sciences, National Institute of Technology Warangal, Effectiveness of Placement Strategy in Higher Education, 8-10 Jan-2021
2. Presented paper titled “ Effectiveness of synchronous training programs”  at International Virtual International Multidisciplinary Conference, organized online by INSPIRA  Research Association, Jaipur and Rajasthan Sangeet Sansthan, Jaipur from 17th to 19th February 2021 
3. Participated online  in The 18th ANQ Congress 2020, organized by Korean Society of Quality Management, Korea(Seoul),  Effectiveness of Online Training Programs,Seoul,Korea,22-23 Oct 2020
4. Presented paper titled " Investment Decisions of Women Entrepreneurs-A Behavioural Perspective  at 41st All India Accounting Conference and International Seminar on Accounting Education and Research, organized by Manipal University Jaipur on 5-6 Jan 2019
5. Presented paper titled “Employability and Skill Development in India: A review and future Directions” at 3rd International Conference on “Innovations & Emerging Trends in Global Economy: Opportunities & Challenges and Advanced Research & Technological Issues in Management, Commerce, Economics, Education, Gender Studies & Information Technology Education” organized by Kanoria PG Mahila Mahavidyalaya, Jaipur and Inspira Research Association, Jaipur on 16-17 Aug 2019
6. Presented paper titled "An Empirical Study of Performance Monitoring & Online Payment Systems (With special reference to ASHA Soft) at "International Conference on Modern Management Strategies” organized by INSPIRA research association, Jaipur on 2-3 Feb 2018
7. Presented paper titled "Role of Academic Institutions in promoting Entrepreneurship (A study of Generation Z of Jaipur)" at International Conference "Trinity of MUDRA, Start-Up and Stand-Up India Schemes- Prospects Challenges" organized by Poornima School of Management on 24-25 February, 2017. Won first prize for it.
8. Presented paper titled "Mobile Marketing-A comparative study of Online and Retail stores" at Internatioinal conference on Marketing- Contemporary challenges & trends across the globe, Organized by Department of Commerce (Business Studies), The IIS University, Jaipur, from 3-4 April 2015.
9. Presented paper titled "Social Accounting" at International Conference on "Social responsibility in Economic perspective-A global issue", organized by SS Jain Subodh PG college, Jaipur , from 11-13 Jan 2014.
10. Presented paper titled "Implimentation of MNEREGA-The Rajasthan Experience", at International conference organized by Government college, Ajmer, on 19-21, Dec 2013.
11. Presented paper titled “Cross-Border Merger & Acquisitions-A new Wave”, at International Conference on “Challenges for Industrial Survival & Growth In Indian & Global Perspective”, organized by Pacific Institute of Business Studies, Udaipur on 22-23 Feb, 2013.
12. Presented Paper titled “Forensic accounting-An emerging arena of accounting” at International Conference on Contemporary Innovative Practices in Management, Organized by FMS, Pacific University, Udaipur on April 13 & 14, 2012. Abstract published
13. Presented Paper titled “Family Business & Succession Planning-Issues & Challenges”, at 3rd Biennial International Conference on Entrepreneurship, at MDS University, Ajmer, 22– 23 January 2011.
14. Presented a paper titled “Current Challenges & New Dimensions in Rural Credit”, at International Seminar on Rural Marketing: The changing scenario, Feb. 17-18, 2010, organized by University's Commerce College, Jaipur.
15. Presented a paper titled, “Basel II – Implications for Indian Banking”, for Multidisciplinary International Conference on “Emerging Issues in Global Economic Scenario”, organized by Aishwarya College, Udaipur, Rajasthan, from 21-24 Aug, 09.
16. Presented a paper titled “the role of Professional Analyst in promoting market ethics” at the 5th International Conference, Patiala, Oct 2008.
17. Presented a paper titled “Technology led transformations” at the International Conference-R^3, IIRM Jaipur, 2008.
18. Participated in International HR Conference on “Role of HRM in the new millennium”. (JAN 7-9, 2005), IPS Academy, Indore