Strategic Management

Paper Code: 
MBA 321
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Outcome

Learning and teaching strategies

Assessment Strategies

CO 1: Apply an understanding for the theories, concepts and tools that support strategic management in organization.

CO 2: To analyze environment in which business operate & assess.

CO 3: To enhance ability to identify strategic issues and design appropriate course of action.

CO 4: Build an understanding of the nature and dynamics of strategy formulation and implementation processes at corporate and business level.

CO 5: To create an understanding of importance of Ethics and CSR to deal with day to day working or situations of the organizations.

Approach in teaching: Interactive   Lectures, Group Discussion,       field     visit, workshops

 

Learning activities for the students:

Presentations

Viva and Presentation

 

12.00

Strategic Management: Concept, Strategic intent, vision, mission, business definition and objectives, levels of Strategy- Corporate, Business & Functional level, Strategic management process

 Environmental Scanning: External( Macro & Micro environment appraisal), Porters' Five forces model for Industry analysis, organization appraisal, SWOT Analysis

 

12.00

Choice of Strategy: Concept, process, evaluation of alternatives, decision factors, contingency approach.

Portfolio Analysis: BCG Matrix, GE Nine Cell Matrix, Gap Analysis

 

12.00

Corporate Level Strategy: Growth, Stability, Retrenchment Combination, Business Level Strategy: Porters' Generic Business strategies, Cost Leadership, Differentiation & Focus

Comeptitive Advantage and Core Competence, Blue Ocean Strategy

Functional Level Strategies( Elementary Knowledge only)

 

12.00

Strategic Implementation:  Concept, Aspects and Issues in Strategic Implementation.

Evaluation and Control: Meaning, Process, Techniques, and Elements of a Strategic control system- Feed forward control, Feedback control and concurrent control.

 

12.00

Ethical and Social Considerations in Strategic Management:

Corporate Social Responsibility (CSR) – Concept, Definition, Friedman’s Traditional view and Carroll’s Modern view of CSR, Responsibility towards various Stakeholders.
Corporate Governance: An Overview, Management of corporate governance, duties, responsibilities, attributes and liabilities of corporate board.

* Case studies related to entire topics are to be taught.

 

Essential Readings: 

Suggested Readings-

  • Azar Kazmi, Business Policy and Strategic Management.
  • David F R(1997), cases in strategic management, New Jersey, Prentice Hall
  • Jauch, L R & Glueck, WF, Business policy and Strategic management, Mc Graw-Hill
  •  Prasad, L M. (1995), Business policy & strategy, New Delhi: Sultan Chand & Sons
  • Thompson & Strickland, Strategic Management-Concepts and Cases, Tata McGraw Hill Publishing Co. Ltd., New Delhi.
Academic Year: 
2023-2024
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