Coming soon
Strategic Management
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Course Outcome |
Learning and teaching strategies |
Assessment Strategies |
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CO 1: Apply an understanding for the theories, concepts and tools that support strategic management in organization. CO 2: To analyze environment in which business operate & assess. CO 3: To enhance ability to identify strategic issues and design appropriate course of action. CO 4: Build an understanding of the nature and dynamics of strategy formulation and implementation processes at corporate and business level. CO 5: To create an understanding of importance of Ethics and CSR to deal with day to day working or situations of the organizations. |
Approach in teaching: Interactive Lectures, Group Discussion, field visit, workshops
Learning activities for the students: Presentations |
Viva and Presentation |
Strategic Management: Concept, Strategic intent, vision, mission, business definition and objectives, levels of Strategy- Corporate, Business & Functional level, Strategic management process
Environmental Scanning: External( Macro & Micro environment appraisal), Porters' Five forces model for Industry analysis, organization appraisal, SWOT Analysis
Choice of Strategy: Concept, process, evaluation of alternatives, decision factors, contingency approach.
Portfolio Analysis: BCG Matrix, GE Nine Cell Matrix, Gap Analysis
Corporate Level Strategy: Growth, Stability, Retrenchment Combination, Business Level Strategy: Porters' Generic Business strategies, Cost Leadership, Differentiation & Focus
Comeptitive Advantage and Core Competence, Blue Ocean Strategy
Functional Level Strategies( Elementary Knowledge only)
Strategic Implementation: Concept, Aspects and Issues in Strategic Implementation.
Evaluation and Control: Meaning, Process, Techniques, and Elements of a Strategic control system- Feed forward control, Feedback control and concurrent control.
Ethical and Social Considerations in Strategic Management:
Corporate Social Responsibility (CSR) – Concept, Definition, Friedman’s Traditional view and Carroll’s Modern view of CSR, Responsibility towards various Stakeholders.
Corporate Governance: An Overview, Management of corporate governance, duties, responsibilities, attributes and liabilities of corporate board.
* Case studies related to entire topics are to be taught.
Suggested Readings-
- Azar Kazmi, Business Policy and Strategic Management.
- David F R(1997), cases in strategic management, New Jersey, Prentice Hall
- Jauch, L R & Glueck, WF, Business policy and Strategic management, Mc Graw-Hill
- Prasad, L M. (1995), Business policy & strategy, New Delhi: Sultan Chand & Sons
- Thompson & Strickland, Strategic Management-Concepts and Cases, Tata McGraw Hill Publishing Co. Ltd., New Delhi.
