STARTUP & STARTUP ECOSYSTEM

Paper Code: 
24MIV321
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to gain comprehensive understanding of the components and dynamics of the start-up ecosystem, including incubators, accelerators, funding sources, and support networks.

 

 

Course Outcomes: 

Course

Learning outcome (at course level)

Learning and teaching

strategies

Assessment Strategies

Course Code

Course title

24MIV321

STARTUP & STARTUP ECOSYSTEM

(Theory)

CO400: Learn how to pitch their start-up ideas effectively from ideation to execution, and prepare them to navigate the challenges and opportunities in the start-up ecosystem.

CO401: Analyse government policies and initiatives that support the start-up ecosystem, including tax incentives, grants, and regulatory frameworks.

CO402: Explore the role of incubators in promoting start- ups, including fostering innovation, creating a supportive environment, and facilitating access to resources.

CO403: Evaluate the impact of government schemes and policies on the startup ecosystem, including their effectiveness in fostering innovation and entrepreneurship.

CO404: Develop skills needed to craft a viable business model and execute a lean start-up approach to entrepreneurship.

CO405: Contribute effectively in course-specific interaction

Approach    in teaching:

Interactive Lectures, Group Discussion, Tutorials, Case Study

Learning activities for the students:

Self-learning assignments, presentations

Class test, Semester end examinations, Quiz, Assignments, Presentation

 

12.00
Unit I: 
Introduction to Start up

Defining start-up, Start- up life cycle. Start-up ideas (i.e. interesting ideas so far, idea-generation tools, where to get inspiration from) Developing the start-up team (i.e. start-up roles, advantages of team diversity, networking) Challenges faced by Start- ups, reasons for the failure of start-ups.

 

12.00
Unit II: 
Start-up Ecosystem

Elements of start- up ecosystem; Government, Universities, Incubators, investors Ease of Doing Business: indicators, India and Ease of Doing Business Recent Start- up Policy of India: Important provisions of the policy

 

 

12.00
Unit III: 
Business Incubation

Definition, services provided by incubators, Incubator Models and Success Factors, Role of Incubators for promoting start-ups, Accelerators vs Incubators, Atal Incubation Centres

 

12.00
Unit IV: 
Schemes and Policies for Promoting Startups

Startup India, Stand Up India, Make in India, Atal Innovation Mission (AIM), NewGen IEDC, Single Point registration scheme, Multiple Grant Scheme, Atal tinkering Laboratories Schemes for promoting start-ups in Rajasthan

 

12.00
Unit V: 
Crafting a business model and lean start-ups

Introduction to business model. Value propositions- conventional industry logic, value innovation logic, and customer focused Innovation; building and analyzing business.

 

 

Essential Readings: 
  • Essentials of Entrepreneurship and Small Business management (5/ed.): Thomas W. Zimmerer, and Norman M. Scarborough. PHI,
  • Entrepreneurship: Strategies and Resources, 3/E -: Marc Dollinger; Prentice Hall.
  • Bringing New Technology to Market- Kathleen R. Allen, Prentice Hall
  • Entrepreneurship in Action, 2/E - Mary Coulter; Prentice Hall
  • G.S.Sudha, Fundamentals of entrepreneurship, RBD, Jaipur.

 

References: 

SUGGESTED READINGS:

  • S.S. Khanka, Entrepreneurship Development, S.Chand Publications, New Delhi.
  • Nafees A. Khan, Fundamentals of entrepreneurship, Anmol Publications, New Delhi.
  • E. Gordon & K. Natarajan, Entrepreneurship Development, Himalaya Publications
  • Vasant Desai, Fundamentals of Entrepreneurship and Small Business Management, Himalaya Publications

 

E-RESOURCES

 

JOURNALS:

  • Journal of Entrepreneurship
  • Asian Journal of Management Cases

 

Academic Year: 
2024-2025
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