SOCIAL MEDIA NETWORKING AND PRESENTATION SKILLS

Paper Code: 
24LAD320
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

To give students in depth will gain the knowledge of the various aspects concerning Personal branding, creating online resume on various platforms, learning to work on writing online and offline content. Emphasis is also given on public speaking, and working amongst different groups and with cultural diversity

 

Course Outcomes: 

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course title

24LAD320

Social Media Networking and Presentation Skills (PRACTICAL)

CO127: Discuss the importance of personal branding by creating an online presence and blog.

CO128: Understand the business etiquette, how to behave in a social setting and learn aspects of team work.

CO129: Create presentations and able to present them in front of a large audience.

CO130: Learn goal setting for work life balance.

CO131: Develop a new perspective through seminars/webinars and industry sessions

CO132: Contribute effectively in course – specific interaction

Approach in teaching: Interactive Lectures, Group Discussion Learning activities for the students: Presentations

Viva and Presentation

 

6.00
Unit I: 
Personal Branding: Converting hobby into passion

Introduction to personal branding, the art of authenticity, Choosing the best social media network, why scheduling is important, Brand maintenance, online identity, creating relationship with the professional network to create a professional personal brand.

Social networking sites: Blogging your passion

Self-discipline and trust building activities, what is blogging and blogging platforms, which platform to choose, setting up a blog, types of blog and blog writing, finding the right subject matter, following skill not passion, do’s and don’ts of blogging.

 

6.00
Unit II: 
Etiquettes

Business Etiquette: Grooming, Positive impression, Communication, Social Imaging. E-Mail Etiquette: Professional Behaviour at work, Subject line, CC-BCC, professional e mail address and other basic do’s and don’ts.

Phone etiquette: Tone of voice, receiving and dialling, phone language, eliminating distraction, basic etiquette and do’s and don’ts.

Whatsapp/messaging etiquette, social etiquette, Business meeting etiquette, cubicle manners, dining etiquette, social media etiquette

 

6.00
Unit III: 
Pre presentation research and prep

Pre-Presentation Prep, preparing slides and Yourself, Delivering the Presentation, Practical- Individual Presentations and Extempore, do’s and don’ts in presentations, using graphics, images and videos, saving presentations, giving a boost start with a case study or a story, 6 by 6 slide rule. Types of presentations, taking presentations to SlideShare and LinkedIn, importance of research.

 

 

6.00
Unit IV: 
Stress Management

Knowing the reasons, living a relaxed life, Being Emotionally Wise, Inner self integration technique, Meditation, types and importance.

 

6.00
Unit V: 
Seminar/Webinar and Industry Expert Session

These will be conducted by Industry leaders as question answer session and experience sharing.

 

Essential Readings: 
  • Erik Deckers and Kyle Lacy (2010), Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself
  • Emotional Intelligence (EQ): A Leadership Imperative, Coffey, Enterprise Management Press (October 1, 2013)

 

References: 

Suggested Readings:

  • Time Matters: Making the Most of your Day, Rowan, Management Briefs; 2010
  • Occupational Stress Management, Dutta, P. K. Himalaya Publishing House 2015

E-Resources:

  • Prowess
  • ACM Digital Library, acm.org Journals
  • Directory OF Open Access Journals (OA)
  • Capitaline

 

 

 

Academic Year: 
2024-2025
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