Social Media Networking and Presentation Skills

Paper Code: 
LAD 320
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

Course Outcome

Learning and teaching strategies

Assessment Strategies

On completion of this course, the students will be able to;

Approach in teaching:

Interactive Lectures, Group

Viva and Presentation

CO    1        Create   and        analyze

Discussion

 

personal branding to create an

 

 

online presence and create own

 

 

blog.

Learning activities for the

 

CO 2. Develop general etiquette

students:

 

and mannerisms, both professional and social.

Presentations

 

CO 3. Develop the art of creating

 

 

presentations and presenting them

 

 

in front of a large audience.

 

 

CO 4. Develop skills to combat stress through meditation and relaxation technique

 

 

 

6.00

 

                Personal Branding: Converting hobby into passion          

Introduction to personal branding, the art of authenticity, Choosing the best social media network, why scheduling is important, Brand maintenance, online identity, creating relationship with the professional network to create a professional personal brand.

Social networking sites: Blogging your passion

Self-discipline and trust building activities, what is blogging and blogging platforms, which platform to choose, setting up a blog, types of blog and blog writing, finding the right subject matter, following skill not passion, do’s and don’ts of blogging.

 

6.00

                                                                         

Etiquette

Business Etiquette: Grooming, Positive impression, Communication, Social Imaging. E-Mail Etiquette: Professional Behaviour at work, Subject line, CC-BCC, professional e mail address and other basic do’s and don’ts.

Phone etiquette: Tone of voice, receiving and dialling, phone language, eliminating distraction, basic etiquette and do’s and don’ts.

Whatsapp/messaging etiquette, social etiquette, Business meeting etiquette, cubicle manners, dining etiquette, social media etiquette

 

6.00

                 Pre presentation research and prep                                     

Pre-Presentation Prep, preparing slides and Yourself, Delivering the Presentation, Practical- Individual Presentations and Extempore, do’s and don’ts in presentations, using graphics, images and videos, saving presentations, giving a boost start with a case study or a story, 6 by 6 slide rule. Types of presentations, taking presentations to SlideShare and LinkedIn, importance of research.

 

6.00

Stress Management:                                                                    

Knowing the reasons, living a relaxed life, Being Emotionally Wise, Inner self integration technique, Meditation, types and importance.

 

6.00

                Seminar/Webinar and Industry Expert Session                         

These will be conducted by Industry leaders as question answer session and experience sharing.

 

Essential Readings: 

Essential Reading:

  • Erik Deckers and Kyle Lacy (2010), Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself
  • Emotional Intelligence (EQ): A Leadership Imperative, Coffey, Enterprise Management Press (October 1, 2013)

 

Suggested Readings:

  • Time Matters: Making the Most of your Day, Rowan, Management Briefs; 2010
  • Occupational Stress Management, Dutta, P. K. Himalaya Publishing House 2015

 

References: 

E-Resources:

  • Prowess
  • ACM Digital Library, acm.org Journals
  • Directory OF Open Access Journals (OA)
  • Capitaline

 

Academic Year: 
2023-2024
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