Coming soon
Research for Management
To enable the students to identify problems for managerial decision making, design a research, collect data, analyze and write a report.
Research: Definition, characteristics, Approaches-Deduction, Induction, Types of Research, Research Process.
Research Design: Meaning, Features of a good research design. Types of Research Design-Exploratory, Descriptive and Experimental studies
Measurement scales-Types of scales- Nominal, Ordinal, Interval and Ratio scales, Scaling Techniques: Comparative and Non-comparative scaling
Data Collection: Primary and Secondary Data-Methods of collecting data
Questionnaire design-Objectives, hierarchy of Questions, Process, Lay out, Pilot testing
Sampling design-Meaning of sample and population, Sampling techniques, sample size calculation
Preliminary data analysis- Descriptive statistics
Hypothesis testing- process, student’s T test, Z test, Chi Square test, Kolmogorov Smirnov test
Correlation and Regression- Meaning, difference, Assumptions of regression, Regression equation-interpretation and its application
Analysis of Variance (ANOVA)- One-way and two-way classification.
Report Writing: Importance, Process, qualities of a Research report, Report layout
ESSENTIAL READINGS:
- H K Dangi, Shruti Dewen, Business Research Methods, Cengage Learning
- Naresh Malhotra, Marketing Research, Pearson Education.
- C.R.Kothari, Research Methodology, New Age Publication.
- Levin & Rubin, Statistics for Management , Pearson,
- Levine, Business Statistics, Krehbiel & Berenson,
- Cooper & Schindler, Marketing Research , Tata McGraw Hill
- Anderson, Statistics for Business and Economics, Sweeney and Williams
- C.M. Chaudhry, Research Methodology, RBSA Publisher,
