Coming soon
Project- Event Marketing (Practical)
This course will enable the students to gain practical experience in event management by planning, executing, and evaluating various types of events.
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Course outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Course Code |
Course title |
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25ETM 133 |
Project - Event Marketing (Practical) |
CO13: Design and implement effective event plan CO14: Develop a report on market research of various event companies CO15: Create a product for an event CO16: Assess the effectiveness of event marketing advertising campaigns CO17: Contribute effectively in course-specific interaction |
Approach in teaching: Interactive Lectures, Power point presentation, Tutorials, Discussion
Learning activities for the students: Self- learning assignments, Effective questions, Quiz, Topic presentation, Giving tasks, Students presentation |
Continuous assessment test, Year end examinations, Quiz, tutorials, Assignments, Presentation, projects |
Each student will be required to do Practical/Project Work/Training /Case studies/Exercises related to Team Building and Team Spirit, Conceptualizing the Event, Staging Events, Special event risk management and Time management in event, Event Marketing, Expectations and Goals, Consumer Behavior and Market Segmentation, Media Promotion and Advertising, Managing the product, Brand Positioning.
They will be required to prepare and submit a report file on the same for internal evaluation. Respective subject faculty would do internal/continuous assessment. At the semester end, a Panel of Examiners shall assess the work done in the Practical through the Report Files prepared by the candidates and by conducting a Viva Voce test.
