NEW VENTURE ESTABLISHMENT AND MANAGEMENT

Paper Code: 
24MIV 323
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to gain comprehensive understanding of the new venture establishment and management.

 

Course Outcomes: 

Course

Learning outcome (at course level)

Learning and teaching

strategies

Assessment Strategies

Course Code

Course title

24MIV323

NEW VENTURE ESTABLISHMENT AND MANAGEMENT

(Theory)

CO412: Explore the concept of venture development & Demonstrate and value entrepreneurial traits and instincts.

CO413: Analyze potential business opportunity for new venture.

CO414: Develop a blue print of a business model.

CO415: Develop the skills to make financial projections and feasibility.

CO416: Evaluate the problems and pitfalls in starting ventures and analyze symptoms of failure characteristics.

CO417: Contribute effectively in course-specific interaction

Approach     in teaching:

Interactive Lectures, Group Discussion, Tutorials, Case Study

Learning activities for the students:

Self-learning assignments,

presentations

Class test, Semester end examinations, Quiz, Assignments, Presentation

 

12.00
Unit I: 
Introduction

Entrepreneurial revolution and entrepreneurial process, Analyzing and Evaluating Business Opportunities, Structural analysis of industries.

 

 

12.00
Unit II: 
Evaluating venture opportunities Feasibility Analysis

Screening venture opportunities, gathering information and analyzing. Evaluating venture opportunities and develop startup strategy. Feasibility analysis and risk taking ability.

 

 

12.00
Unit III: 
Startup Finance

An overview of startup finance and sources of finance. Understanding the business model and

financial projections—how to forecast expenses and revenue. Gathering the resources, developing entrepreneurial marketing and operational plan. Role of government institutions

12.00
Unit IV: 
Forms of Business Ventures and Startups in India

Forms of Business Ventures: Retail, Franchising, Manufacturing, Service Enterprise.

Defining start-ups in India, Start- Up Ecosystem, Registration of a start- up, Growth of Start- ups in India

 

 

12.00
Unit V: 
Problems and Risk Management

Problems and pitfalls in starting new ventures, failure symptoms and management, risk management, challenges faced by start-ups in India.

*Case studies related to entire topics are to be taught.

 

Essential Readings: 

·     Timmons A Jeffry and Spinelli Stephen, New Venture Creation- Entrepreneurship for the 21st century, Tata Mc Graw Hill.

·     Kuratko F Donald& Hornsby S Jeffry,, New venture Management- The Entrepreneur’s

Roadmap,pearson Education.

O’Rourke S. James(2009): Writing and presenting business plan, Cengage Learning

References: 

 

SUGGESTED READINGS:

  • Stevenson, H.H., Grousebeck, H.I., Roberts, M.J. and Bhide, A. (2000): New Business Ventures and the Entrepreneur, McGraw-Hill, Singapore.
  • Sahay A, Sharma V, Entrepreneurship and New Venture Creation, Excel Books.

 

E-RESOURCES:

JOURNALS:

  • Vikalp sage publication
  • Metamorphosis A Journal of Management Research

 

Academic Year: 
2024-2025
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