E-COMMERCE

Paper Code: 
MBM425
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to assess developing, managing, and securing digital commerce platforms while understanding legal, ethical, and market dynamics, ensuring their readiness to excel in the evolving online business environment.

Course Outcomes: 

Course

Learning outcome

(at course level)

Learning and

teaching strategies

Assessment Strategies

Course Code

Course Title

24MBM425

E-

Commerce (Theory)

CO827: Assess the overview of E-commerce, industry opportunities, e-transition strategies.

CO828: Examine e-commerce business models, offering a comprehensive understanding of digital commerce strategies.

CO829: Assess the comprehensive overview of value chain dynamics.

 

CO830: Explore the  various types of e- payment systems providing a comprehensive understanding of digital transaction mechanisms.

CO831: Examine legal and ethical issues in e-commerce, offering insights into safeguarding digital transactions and navigating legal frameworks.

CO832: Contribute effectively in course-specific interaction

Approach in teaching: Interactive Lectures, Group Discussion, Tutorials, Case Study Learning activities for the students: Self-learning assignments,

presentations

Class test, Semester end examinations, Quiz, Assignments, Presentation

 

12.00
Unit I: 
Introduction to E-commerce

Introduction to E-commerce: Scope of E-commerce, Advantages and disadvantages of E-commerce, E-commerce opportunities for industries, e-transition, challenges for Indian corporate.

12.00
Unit II: 
Business models for e-commerce

Business models for e-commerce: B2B, B2C, C2C, C2B. e-business models based on the relationship of transaction types: brokerage model, Aggregator model, info-mediary model, community model, value chain model, manufacture model, advertising model, subscription model, affiliate model

12.00
Unit III: 
Value Chain

Value chain: Supply chain, Porter’s value chain model, competitive advantage, competitive strategy, porter’s competitive forces model, first mover advantage, electronic data interchange (EDI), Definition, benefits, layered architecture, distinction between EDI and e- mail, EDI standards, EDI communication, EDI security.

12.00
Unit IV: 
E-Payment System

E-Payment system: Types of electronic payment system, digital token based e-payment system, credit card, debit card, smart card, e-cash, digital currency, e-cheque, digital signature, secure e-payment process method SET.

12.00
Unit V: 
Legal and Ethical Issues of E-Commerce, E-Security

Legal and Ethical Issues of E-Commerce, E-Security: Legal and ethical issues of e-commerce, e-security: Security on the internet, network and web security risks, network and website security, e-business risk management issues, web linking and domain name disputes, encryption and decryption laws.

Essential Readings: 

1.David Whiteley , “e-commerce”, 5th edition, TMH publications

References: 

SUGGESTED READINGS: 1.R. Kalakota, Andrew B.Whinstion, “Frontiers of e-commerce”, 13th edition, Pearson Education 2.T.N. Chabra, R.K.Suri, ”E-commerce new vistas for business”,Dhanpat Rai & Co.

E-RESOURCES: 1. https://forms.iimk.ac.in/libportal/ebook/EB8.pdf

JOURNALS: 1. International Journal of Marketing Mangement

Academic Year: 
2024-2025
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