Coming soon
DIGITAL MEDIA MANAGEMENT
This course will enable the students to master with digital media platforms, utilizing its features and tools and practical applications fostering creativity and professional design skills.
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Course |
Learning outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Course Code |
Course Title |
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24MBM427 |
Digital Media Management (PRACTICAL) |
CO839: Examine facebook and youtube interface, features, and tools. CO840: Create twitter and LinkedIn profiles and explore their working. CO841: Design work with the use of content marketing and blogging fundamentals. CO842: D e v e l o p creations for Instagram and snapchat platforms CO843: Execute the practical knowledge about the Affiliate marketing and google adword. CO844: Contribute effectively in course- specific interaction |
Approach in teaching: Interactive Lectures, Group Discussion, Tutorials, Case Study Learning activities for the students: Self-learning assignments, presentations |
Class test, Semester end examinations, Quiz, Assignments, Presentation |
Facebook- Tools and activities
Youtube- Tools and activities
Twitter- Tools and activities
LinkedIn- Tools and activities
Practical Aspects: 12 hrs
Content Marketing- Tools and activities Blogging-Tools and activities
Instagram- Tools and activities Snapchat- Tools and activities
Influencer Marketing – Tools and activities.
Google Adwords- Tools and activities
Affiliate Marketing and Adsense- Tools and activities
The Digital Marketing Handbook: A step-by-step Mohit Pawar, Metadoor Press guide for the modern marketer, 1st edition, 2015
Suggested Readings
1.Blogging: A Practical Guide to Plan Your Blog:
2.Start Your Profitable Home-Based Business with a Successful Blog By Jo and Dale Reardon, 2015
3.Affiliate marketing: A complete guide step by step to how to join the affiliate marketing business by Mark J. Cooper
E-RESOURCES:
