DIGITAL MEDIA MANAGEMENT (PRACTICAL)

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

24MBM327

Digital Media Management (PRACTICAL)

CO439:                      Examine

facebook     and                  youtube

interface, features,                            and

tools.

CO440:   Create                twitter

and LinkedIn profiles and

explore their working.

CO441: Design work with

the      use      of          content

marketing     and blogging

fundamentals.

CO442:          D e v e l o p creations for Instagram and snapchat platforms

CO443: Execute the practical knowledge about

the Affiliate marketing and

google adword.

CO444:                         Contribute

effectively      in                     course-

specific interaction

Approach  in

teaching:

Interactive

Lectures,

Group

Discussion,

Tutorials,

Case Study

Learning

activities for

the

students: Self-learning assignments, presentations

Class test, Semester

end examinations,

Quiz, Assignments,

Presentation