Digital Marketing Management

Course outcome

Learning and teaching

strategies

Assessment

Strategies

On completion of this course, the students will be able to;

CO 1: Evaluate the importance of conversion and working with digital relationship marketing

CO 2: Demonstrate and identifying, assessing and selecting digital market opportunities.

CO 3: Assess emerging trends in digital marketing and critically assess the use of digital marketing tools by applying relevant marketing theories and frameworks.

CO 4: Investigate and evaluate issues in adapting to globalized markets that are constantly changing and increasingly networked.

CO 5: Create and develop the traditional marketing mix within the context of a                    changing                    and extended

range of digital strategies and tactics

CO 6: Create the skills required in conducting online research.

Approach                                          in teaching: Interactive Lectures,                         Group Discussion, Tutorials, Case Study, Practical demonstration

Learning activities for the students: Self- learning assignments, presentations, exercises

Class test, Semester end examinations, Quiz,

Practi cal Assignments, Presentation