CROSS CULTURE MANAGEMENT (Theory)

Paper Code: 
25MIB323
Credits: 
4
Contact Hours: 
4.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to understand the importance of cross-cultural management in today’s globalized business environment and analyze the key cultural dimensions that influence management practices and behaviours.

Course Outcomes: 

Course Outcomes (Cos):

 

Course

Learning outcome

(at course level)

Learning and teaching

strategies

Assessment Strategies

Course Code

Course title

25MIB323

CROSS CULTURE MANAGEMENT

(Theory)

CO193: Appraise the concept of cross cultural meaning and its implications for intercultural interactions.

CO194: Analyze the various dimensions of cultural in the context of international business.

CO195: Explore business cultures of various regions for effectively managing cultural diversity in organization.

CO196: Reflect on various cultural dimensions and dilemma’s to develop a more nuanced understanding of cultural differences.

CO197: Examine the Management Task and cultural values in global context.

CO198: Contribute effectively in course-specific interaction

Approach                     in teaching:

Interactive Lectures, Group Discussion, Tutorials, Case Study

Learning activities for the students:

Self-learning assignments, presentations

Class test, Semester end examinations, Quiz, Assignments, Presentation

 

12.00
Unit I: 
Introduction

Cross Culture meaning, Determinants of culture, facets of culture, determinants of culture, levels of culture

12.00
Unit II: 
Dimensions of culture in Business

Cultural dimensions in business context, National cultural dimensions in the business context, and Cultural dimensions according to Globe.

12.00
Unit III: 
Business Cultures in the Western World, Asia, Africa and the Middle East

Business Cultures in the Western World- European cultures, American and Australian Cultures, Latin America and North American Cultures.
Business Cultures in Asia, Africa and the Middle East- Asian Cultures, southern Asia influenced by Hinduism, African and Middle east cultures.

12.00
Unit IV: 
Cultural Dimensions and Dilemmas

Values orientations and Dimensions, Models of cultural dimensions- Hofstede’s and Hampden, Reconciling Cultural Dilemmas

12.00
Unit V: 
Cultures and Styles of Management

Management Task and cultural values, other views on cultural values- Cross cultural theories and approaches of global business.

Essential Readings: 

• Ms Marie-Joelle Browaeys, Assoc Prof Roger Price, University of Nyenrode, Understanding Cross culture management, 4th Edition, Pearson, 2019.
• French Ray, Cross-Cultural Management, University Press, 2009.
• Cashby Franklin, revitalize your corporate culture: phi, delhi

References: 

SUGGESTED READINGS:
• Esenn Drlarry, Rchildress John, the secret of a winning culture: phi, delhi
• Chanlat Francois-Jean, Davel Eduardo, Pierre Jean, Cross-Cultural Management: Culture and management across the world, Routledge London and New york, 2013.
• Thomas C. David, Peterson F. Mark, Cross cultural management: Essential Concept, Sage, 2008.
E-RESOURCES:
• Understanding Cross Cultural Management file:///C:/Users/pc50/Downloads/Understanding_Cross_Cultural_Management.pdf

JOURNALS:
• Asian Journal of Management Cases
• South Asian Journal of Business and Management Cases

Academic Year: 
2025-2026
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