Communication and Soft Skill Development (Theory)

Paper Code: 
RTM 232
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable students to enhance students communication and interpersonal skills, fostering effective verbal and non verbal communication, team work, leadership and emotional intelligence, thereby preparing them to excel in retail sector.

Course Outcomes: 

 

Course outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course title

 

 

 

 

 

 

 

 

 

 

 

24RTM 232

 

 

 

 

 

 

 

 

 

Communication and Soft Skill Development

(Theory)

On completion of this course, the students will be able to;

 

CO7:   Explore          nature and process of communication.

CO8:  Examine the barriers to communication.

CO9:          Demonstrate the understanding of development of soft skills and leadership skills.  

CO10: Develop various types of communication skills like public speaking, group discussion etc.

CO11: Develop the skills for negotiation and customer relations management.

CO12: Contribute effectively in course-specific interaction

Approach in teaching: Interactive Lectures, Power point presentation, Tutorials, Discussion Learning activities for the students:

Self-learning assignments, Effective questions, Quiz, Topic presentation,

Giving

tasks, Students presentation

Continuous assessment test, Year end examinations, Quiz, tutorials, Assignments, Presentation, Individual and group projects

 

12.00
Unit I: 
Nature and Process of Communication :

• Meaning & Definition,·
• Nature & Process ,
• Models (Keith Davis, Lesikar)
Barriers to communication

12.00
Unit II: 
Effective Communication Skills :

• 7 Cs of effective communication
• Oral communication Skills
• Listening Skills
• Presentation Skills
• Non-Verbal Communication :
• Definition, characteristics
Classification of non-verbal communication : Body language( kinesics), Space language( proxemics), Para language.

12.00
Unit III: 
Development of Soft Skills

• Emotional Intelligence
• Interpersonal Skills
• Team Spirit
• Business Etiquettes
Leadership Skills

12.00
Unit IV: 
Practice in Business Communication:

• Public Speaking,
• Interview Skills
• Resume Writing,
Group discussion.

12.00
Unit V: 
Negotiation Skills :

• Introduction, Definition, Need
• The Nature of Negotiation
• Factors Affecting Negotiation.
• Stages of the Negotiation Process
Customer Relations Skills
• Customer Focus
• Understanding Customers needs
• Customer service and service orientation

Essential Readings: 

1. Chaturvedi P.D. & Chaturvedi Mukesh : Business communication; Pearson Education
2. M. J. Mathew, Business Communication, RBSA Publishers, Jaipur

References: 

1. Rajendra Pal, J. S. Korlahalli, Essentials of Business Communication, S.Chand, New Delhi
2. Asha Kaul, Business Communication, Prentice Hall, New Delhi
3. Ronald E. Dulek and John S. Fielder, Principles of Business Communication, Macmillan Publishing Company, London.

Academic Year: 
2025-2026
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