BUSINESS POLICY AND STRATEGIC MANAGEMENT

Paper Code: 
24MIV325
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course attempts to equip the students with the knowledge of the basic principles and functionalities of Business Policy and Strategic Management.

 

Course Outcomes: 

Course

Learning outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course title

24MIV325

Innovation Development and Management (Theory)

CO424: Identify the various levels at which strategicdec ision            making happens in an organization.

CO425: Discuss the factors that shape the SWOT analysis of a firm.

CO426: Develop an environment appraisal that will lead to formulation of strategic plans.

CO427: Analyze the suitability of strategies that firms have developed in the real world scenario to achieve valuable outcomes.

CO428: Explore the importance of CSR activities and analyze strategies.

CO429: Contribute effectively in course-specific interaction

Approach in teaching: Interactive Lectures using whiteboards, Discussion, Reading assignments, Demonstration, Team teaching, Quiz.

 

Learning activities for the students: Self-learning assignments, Effective questions, Solving problems of unsolved questions, Problem based learning-cases, Group learning

teamwork, Giving Tasks.

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

12.00
Unit I: 
Introduction

Nature, importance and concept of strategy; process of strategic management; strategic intent, vision, mission, objectives and goals, Business Definition

 

 

12.00
Unit II: 
Strategic Analysis Models and Tools

External Environment Appraisal using PESTEL Competitor Analysis using Porter’s 5-Forces model Environmental Threat and Opportunity Profile (ETOP) Value chain Analysis, Scanning Functional Resources and Capabilities for building Organization Capability Profile (OCP), SWOT Analysis

 

12.00
Unit III: 
Strategic Formulation

Grand strategies, different types of strategies; corporate portfolio analysis; industry and competitor analysis, Porter’s Five force model subjective factors in strategic choices; strategic plan.

 

12.00
Unit IV: 
Strategic Implementations

Developing short term objectives and policies, functional tactics and rewards, Structural Implementations: An overview of structural considerations, McKinsey’s 7 S framework, Establishing Strategic control

 

12.00
Unit V: 
Recent Developments

Concept of balanced Score card approach, Importance of corporate social Responsibility and Business Ethics, Concept of Corporate Sustainability, Red Ocean and Blue Ocean Strategies

*Case studies related to entire topics are to be taught. 

Essential Readings: 
  • Kazmi, A. (2002). Business Policy and Strategic Management. Tata Mcgraw Hill, New Delhi.
  • Wheelen, T.L. and Hunger, J.D. (2003). Strategic Management and Business Policy. Pearson Education, (LPE), New Delhi.

 

References: 

SUGGESTED READINGS:

  • Vasant Desai, Fundamentals of Entrepreneurship and Small Business Management, Himalaya Publications
  • E. Gordon & K. Natarajan, Entrepreneurship Development, Himalaya Publications.

 

E-RESOURCES:

 

JOURNALS:

 

Academic Year: 
2024-2025
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