BUSINESS ENVIRONMENT (Theory)

Paper Code: 
25MBAS224 (A)
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students will be proficient in critically analyzing the complexities of the global business environment, including the roles and functions of international institutions, and will demonstrate a comprehensive understanding of the macro and micro factors influencing business operations worldwide and locally.

Course Outcomes: 

Course

Learning outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course title

25MBAS224

Business Environment (Theory)

CO74: Examine and differentiate between various types of business environments

CO75: Analyze the different types of political systems, elucidating their structures, ideologies, and implications on governance and societal dynamics

CO76: Evaluate different facets of the economic environment and analyze the economic policies of the country, considering their impacts on various sectors and stakeholders.

CO77: Analyze the relevance of technological and societal environment in today’s globalized world.

CO78: Examine and analyze the global business environment, including the roles and functions of international institutions, and evaluate the macro and micro factors influencing business operations on both global and local scales.

CO79: Contribute effectively in course-specific interaction

Approach in teaching: Interactive Lectures, Group Discussion, Tutorials, Case Study

Learning activities for the students:

Self-learning assignments, presentations

.Class test, Semester end examinations, Quiz, Assignments, Presentation

 

12.00
Unit I: 
Introduction to Business Environment and Environment Analysis & Forecasting:

Business Environment: Concept, significance, Types of Business Environment: Internal and External Environment, Micro and Macro, Environment, Porter’s Five Forces Model of Competition.

Environment Analysis & Forecasting: stages, approaches & techniques of environmental analysis

 

12.00
Unit II: 
Political and Legal Environment

                                                                  Political environment: Functions of state, Types of political systems, Economic aspect of Indian constitution: Preamble, Directive principles, Fundamental rights, Centre State Relations

Legal Environment- Foreign Exchange Management Act 1991, Consumer Protection Act 1986, Right to Information Act 2005, Competition Act 2002 (Amended Act 2007).

 

12.00
Unit III: 
Economic Environment and Policies in India

                                                                      Economic environment: Types of economic systems-Market Allocation, Command Allocation, Mixed Allocation, Impact of Liberalization and Privatization on Indian economy.

Economic Policies in India-New Industrial policy, 1991 and Industrial licensing, Monetary policy, Fiscal policy.

 

12.00
Unit IV: 
Technological and Societal Environment

                                                                  Technological Environment :Technological leadership & Followership, Technology & Competitive Advantage, sources of technological dynamics, appropriate technology, technology adaption, transfer of technology, Intellectual Property Rights (IPR) (concepts of Patent, Copyright, Trademark).

Societal Environment- Business and Society, Business Ethics, Business and Culture- Elements of culture, cultural adaptation, cultural shock, cultural transmission, cultural conformity, cultural lag.

 

12.00
Unit V: 
International Financial Institutions

Nature, GATT-Objectives & Principles, WTO-main provisions & functions, Globalization-trends and challenges.

International Financial Institutions- International Monetary Fund (IMF), World Bank(IBRD), International Development Association (IDA), International Finance Corporation(IFC)-Objectives and Functions

 

Essential Readings: 

• Francis Cherunillam, Business Environment, Himalaya Publishing House.V.
• Shaikh Saleem, Business Environment, Pearson Education, 2009

References: 

Suggested Readings:

  • Justin Paul, Business Environment, Tata McGraw Hill Publishing Co. Ltd., 2008
  • K. Chidambaram and V. Alagappan, Business Environment, Vikas Publication House Pvt Ltd, 2009

E Resources:

  • INTERNATIONAL BUSINESS ENVIRONMENT, McGraw Hill Education, Bookshelf - McGraw Hill Education (India) Pvt Ltd (mheducation.com), Mcgraw2020

Journals:

  • Business Perspectives and Research
  • Global Business Review
  • South Asian Journal of Business and Management Cases

 

Academic Year: 
2025-2026
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