Business Communication

Paper Code: 
MHR 127
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objective:

This paper provides an insight into the technical and structural aspect of communication in business Communication is the key to successful business. It leads one to negotiate effectively and strike the right deal for the organization

Course Outcomes (COs): At the end of this course, a student should be able to:

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Paper Title

 

MHR 127

Business Communication

CO 37 Develop effective listening skills

CO 38 Develop effective written and verbal business communication

CO 39 Analyze the theoretical models of communication

CO 40 Analyze various barriers to communication and overcome them

CO 41 Differentiate between different forms and types of Communication

CO     42 Develop Soft Skills required in Business

Approach in teaching:

Interactive Lectures, Group Discussion, Tutorials, Case Study

 

Learning activities for the students:

Self-learning assignments, presentations

 

Class test, Semester end examinations, Quiz, Assignments, Presentation
 
12.00
Unit I: 
Unit 1

Introduction to Communication: Meaning, Definition, Objective and Importance of Business Communication; The Process and Models of Communication (Keith Davis, Lesikar)
 

Effective Communication: – Effective Listening, Importance of Listening; How to be an effective Listener. Effective Speaking, 7 C’s of Effective Communication.

12.00
Unit II: 
Unit 2

Forms of Communication:- Oral/verbal, Written, audio visual, Nonverbal Communication; Types of Nonverbal Communication- Kinesics, Paralanguage, Proxemics, types of communication(Vertical, Horizontal, Diagonal), Medias of Communication (modern and face to face)
 

Barriers to Communication: Concept, Types, Overcoming barriers to communication.

12.00
Unit III: 
Unit 3

Business Letter Writing: Forms, Types and Layout
 

Report Writing- Forms, Content, Layout

12.00
Unit IV: 
Unit 4

Development of Soft Skills : Emotional Intelligence, Interpersonal Skills, Team Spirit, Business Etiquette, Leadership Skills

12.00
Unit V: 
Unit 5

Practice in Business Communication: Seminar Presentation, Public Speaking, Interviews, Resume Writing, Group discussion.

 

*Case studies related to entire topics are to be taught.

 

Essential Readings: 
  • Ronald E. Dulek and John S. Fielder, Principles of Business Communication, Macmillan Publishing Company, London.
  • Rajendra Pal, J. S. Korlahalli, Essentials of Business Communication, S.Chand, New Delhi
  • Asha Kaul, Business Communication, Prentice Hall, New Delhi
  • Pandey, Pareek, Madan and Sharma, Business Communication, RBD Professional Publications, Jaipur.

                (Latest editions of the above books are to be referred)

 

Academic Year: 
2021-2022
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