Coming soon
BASICS OF INTERNATIONAL BUSINESS
|
Course Outcomes |
Learning and teaching strategies |
Assessment Strategies |
|
On completion of this course, the students will be able to:
CO 1. Comprehend the basic framework of international business CO 2. Understand theories of International Trade CO 3. Evaluate the conceptual and applied knowledge of MNCs CO 4. Analyse and design different forms of organizational structures of MNCs CO 5. Analyze the dynamics of exchange rates CO 6. Understand the concept of international trade |
Approach in teaching: Interactive Lectures using whiteboards, Discussion, Tutorials, Reading assignments, Demonstration, Team teaching, Quiz.
Learning activities for the students: Self-learning assignments, Effective questions, Solving problems of unsolved questions; Problem based learning-cases, Group learning teamwork. |
Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects |
Nature of International Business:
Introduction, Scope, Drivers of International Business
Difference between International Business and Domestic Business
Advantages of International Business
Problems of International Business
Approaches of International Business: Ethnocentric, Polycentric, Regiocentric, Geocentric
Theories of International Trade
Mercantilism
Theory of Absolute Cost Advantage
Theory of Comparative Cost Advantage
Theory of Relative Factor Endowments (H-O Theory)
Product Life Cycle Theory
Porter’s National Competitive Advantage Theory
Multinational Corporations:
Definition
Why Companies become MNCs
Factors contributing to growth of MNCs
Advantages and Disadvantages of MNCs (to host & home countries)
MNCs in India
Indianisation of Transnationals: Cases of PepsiCo, Reebok, Hyundai
Designing Organizational Structure of MNCs:
Steps in designing Organizational Structure
Types of Organizational Structures in MNCs (Vertical & Horizontal)
Approaches to Organizational Structure of MNCs
Product organization structure, Geographical organization structure, Decentralized Business Divisions, Strategic Business Units, Matrix Organizational Structure
Foreign Exchange Market:
Organization of Foreign Exchange Markets
Spot Market, Forward Market, Currency Futures and Options Market.
Basics of Exchange Rates:
Meaning, Direct and Indirect Quote, Bid-Ask Quote, Spot rate-Forward Rate, Depreciation, Appreciation
on, Currency trading at premium and discount
Exchange Rate Exposures- Translation, Economic and Transaction exposure.
SUGGESTED READINGS:
- Thakur & Mishra: International Business.
- Varshney R.L. and Bhattacharya: International Marketing Management.
- Ashwatthapa: International Business.
- Francis Cherunilam: International Business.
E-RESOURCES:
- International Business, GUPTA, McGraw Hill Education https://www.expresslibrary.mheducation.com/bookshelf
JOURNALS:
- The Indian Journal of Commerce
- Asian Journal of Management Cases
